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Showing 15 posts of 111 posts found.

J&J: we’re proud to top social media leaderboard

January 27, 2014
Medical Communications, Sales and Marketing IMS, J&J, JJ, Janssen, digital, epatient, pharma

Johnson & Johnson says recognising the rise of the ePatient and being willing to share its corporate plans with the …

News

Technology to dominate 2014 for businesses

January 17, 2014
Medical Communications 2014, Cloud Computing, IT, digital, e-zest, technology

2014 will see healthcare businesses and governments rapidly absorb new technologies in order to enhance user experience and foster innovation …

News
FDA image

FDA issues online guidance

January 16, 2014
Manufacturing and Production, Medical Communications, Sales and Marketing FDA, Twitter, digital, online, ugc

The FDA has issued new guidance on what online promotional material pharma needs to show it. The document is out …

News
Game app image

Plastic surgery app for girls pulled from iTunes

January 15, 2014
Medical Communications Apple, app, digital, itunes, surgery

Experts have welcomed a decision to axe an app that encourages young girls to have plastic surgery saying that it …

News
abpi image

ABPI appoints Weber Shandwick for comms support

December 20, 2013
Medical Communications, Sales and Marketing PR, Weber shandwick, apbi, comms, digital, luther

The Association of the British Pharmaceutical Industry has taken on Weber Shandwick to lead its public affairs and communications strategy. …

News
FDA image

FDA pressure intensifies over cyber attack

December 18, 2013
Medical Communications, Research and Development, Sales and Marketing FDA, PhRMA, cber, digital, leak

The FDA is facing mounting pressure from a US government committee into how it allowed several of its databases to …

News
The walk image

UK government creates apocalyptic app

December 13, 2013
Medical Communications UK, digital, government, the walk

The Department of Health has this week released an Apple and Android game app designed to get the UK public …

News
Sefton image

Ketchum head leaves amid job cuts

December 12, 2013
Medical Communications Ketchum, comms, cuts, digital, sefton

The healthcare division of comms agency giant Ketchum is weathering a tough month following job cuts and a key resignation. …

News
Twitter image

Twitter ‘drama’ produces drubbing for Medivir

December 11, 2013
Medical Communications, Sales and Marketing Medivir, Twitter, digital, nasdaq

A NASDAQ disciplinary committee has found Medivir guilty of breaching its rules after data from a trial was posted on …

News

Cancer app takes top prize in Janssen digital awards

November 22, 2013
Medical Communications, Sales and Marketing Cancer, J&J, JJ, app, digital, px healthcare

A start-up firm established by medical scientists that develops mobile apps for cancer patients has taken first place in the …

News
brain in hand image

Smartphone app to aid brain injury sufferers

November 21, 2013
Medical Communications brain, brain in hand, digital, glenside, smartphone, wells

Neurological rehabilitation firm Glenside are running a large-scale pilot which uses smartphone technology to improve the lives of people with …

News

Most health apps have ‘limited value’

November 15, 2013
Medical Communications, Sales and Marketing Android, digital, healthcare apps, smartphone apple

In a challenge to pharma marketers everywhere, a new report has declared that the ‘vast majority’ of health-related apps aimed …

News

Boehringer and partners launch digital diabetes study

July 19, 2013
Medical Communications Boehringer, Syrum, Twitter, diabetes, digital, type 2

Boehringer Ingelheim has partnered with Healthrageous and United BioSource to establish a new diabetes study to help patients manage their …

News
J&J image

Next generation digital firms for Europe wanted

July 15, 2013
Medical Communications, Sales and Marketing J&J, JJ, digital, innovation

Digital health start-ups from across Europe are being called on to form a part of Johnson & Johnson Innovation’s inaugural …

News
Digital marketing image

Survey: ‘Consultants prefer mailshots’

June 28, 2013
Medical Communications, Sales and Marketing Onyx, digital, mailshots

Pharma should use standard marketing activities such as mailshots if they want to promote their products effectively in UK secondary …

News
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