digital
Pharma and Twitter: a happy marriage or time for a divorce?
September 22, 2014Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Facebook, PMCPA, Twitter, digital, pharma, social media
There has been a phenomenal rise in the use and scale of social media over the past decade, from the …
Apple’s HealthKit plagued by bugs and delay
September 18, 2014Medical Communications, Sales and Marketing Apple, Samsung, digital, google, health kit, ios8, wearables
Apple’s new mobile software iOS8 was launched around the world yesterday but the eagerly anticipated centrepiece HealthKit app was conspicuous …
Teva launches new MS eHealth site
September 4, 2014Medical Communications, Sales and Marketing Teva, digital, ms ireland, multiple sclerosis, pow health
Teva and MS Ireland have helped launch a new website called Pow Health to give multiple sclerosis patients a “one-stop …
AZ launches US digital tool ‘DoctorsNotes’ in US
August 26, 2014Medical Communications, Sales and Marketing AstraZeneca, CME, CPD, apps, digital
AstraZeneca has launched a new online tool in the US called DoctorsNotes to help medical professionals keep better up to …
NHS in Scotland deploys mobile healthcare
August 13, 2014Medical Communications, Sales and Marketing NHS, Safe Patient Systems, Scotland, digital, nhs scotland, tablets
Mobile healthcare firm Safe Patient Systems is partnering with NHS Greater Glasgow and Clyde (NHSGGC) to provide mobile healthcare services …
Digital: bridging the gap between doctor, pharma and patient
August 8, 2014Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing digital, doctors, pm society, social media
Digital technology is moving on apace, but is the pharma industry keeping up and just what are the opportunities to …
New app allows blood imaging from a smartphone
August 7, 2014Medical Communications, Research and Development app, digital, smartphone
An IT research team has developed a new smartphone app that works in conjunction with a small lens add-on that …
Actelion becomes latest recruit to join PatientsLikeMe
August 6, 2014Medical Communications, Research and Development, Sales and Marketing Actelion, PatientsLikeMe, digital
PatientsLikeMe and Actelion have come together in order to help create a new patient-reported outcomes tool for the rare form …
PM Society announces Digital Media Awards finalists
August 4, 2014Medical Communications, Research and Development, Sales and Marketing awards, digital, pm society
The finalists for the 2014 PM Society digital media awards have been announced as pharma and med comms agencies get …
UK digital health showcased in China
July 15, 2014Medical Communications, Sales and Marketing China, Shanghai, UK, britain, comms, digital, health
The British government is showcasing its most promising digital health firms at a new centre in China. The “Healthcare is …
Packer Forbes and emotive join forces
June 24, 2014Medical Communications Packer Forbes, agency, comms, digital, emotive
Med comms agency Packer Forbes Communications is teaming up with healthcare digital experts emotive to strengthen their offering to clients. …
Google takes on Samsung and Apple in health
June 13, 2014Medical Communications, Sales and Marketing Apple, Samsung, digital, fit, fitness, google, health kit, sambaed, wearable
Google is to launch a health platform to rival Samsung’s SAMI offering and Apple’s HealthKit into an ever-expanding technology marketplace. …
Pharma, digital and patients: a healthy concoction?
June 9, 2014Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing adams, digital, epatient, pharma
A young woman sits stunned in an oncologist’s office, unsure of where to look or how to react to the …
Apple follows Samsung into e-health
June 4, 2014Medical Communications, Sales and Marketing Apple, Samsung, digital, healthkit, ios8, wearable
Apple has followed Samsung into the e-health arena by unveiling HealthKit, a new platform that allows users to pool their …
Pharma still lagging behind docs and patients in digital
May 30, 2014Medical Communications, Sales and Marketing digital, eye for pharma, marketing, multichannel
The pharma industry is still struggling with multichannel marketing which is putting it out of sync with patients and doctors, …
