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branding

Showing 7 posts of 22 posts found.

Can your brand stand out in a crowd?

April 21, 2008
Sales and Marketing branding, marketing

The 'value proposition' is a good example. It is a buzz-word used by marketers the world over, and yet far …

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Global products for local people: tailoring your brand strategy

September 25, 2007
Medical Communications, Sales and Marketing branding, global

Deciding which aspects of a global brand should be defined centrally and how much freedom there is in any given …

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Why can’t pharma be more like this?

October 24, 2003
Research and Development, Sales and Marketing branding, corporate

Brands are compressed bytes of information. They contain myriad messages that create impressions. If these impressions net out in a …

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Rebranding – in it for the long haul

October 16, 2003
Medical Communications branding, life cycle

In February, the Government announced plans for a new Hib (Haemophilus influenzae type b) vaccine booster, but with the MMR …

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We want a global brand, should take you what, 3-6 months, tops?

October 14, 2003
Medical Communications branding, global, market research

'Friendly fire' and 'military intelligence' are celebrated oxymorons, and many creative agencies would have it that 'creative market research' is …

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All over the world: going global

October 14, 2003
Medical Communications branding, global

 

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Standing out in the brand crowd

October 1, 2003
Medical Communications branding

Part of the product/brand managers responsibility is to define a products position in the marketplace and define the key messages …

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The Gateway to Local Adoption Series

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