branding
Can your brand stand out in a crowd?
April 21, 2008Sales and Marketing branding, marketing
The 'value proposition' is a good example. It is a buzz-word used by marketers the world over, and yet far …
Global products for local people: tailoring your brand strategy
September 25, 2007Medical Communications, Sales and Marketing branding, global
Deciding which aspects of a global brand should be defined centrally and how much freedom there is in any given …
Why can’t pharma be more like this?
October 24, 2003Research and Development, Sales and Marketing branding, corporate
Brands are compressed bytes of information. They contain myriad messages that create impressions. If these impressions net out in a …
Rebranding – in it for the long haul
October 16, 2003Medical Communications branding, life cycle
In February, the Government announced plans for a new Hib (Haemophilus influenzae type b) vaccine booster, but with the MMR …
We want a global brand, should take you what, 3-6 months, tops?
October 14, 2003Medical Communications branding, global, market research
'Friendly fire' and 'military intelligence' are celebrated oxymorons, and many creative agencies would have it that 'creative market research' is …
Standing out in the brand crowd
October 1, 2003Medical Communications branding
Part of the product/brand managers responsibility is to define a products position in the marketplace and define the key messages …
