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Agentic commercial: how AI creates dialogue with HCPs and patients to help medicines reach them faster

October 11, 2026 Licenses/Quality Standards, Marketing, Sales & Marketing Training AI, Devices, Diagnostics, Hospital Management, Pharmacy, biopharma, medical adoption, pharmaceutical

By Chris Moore Commercial engagement in biopharma used to centre largely on direct conversations between sales reps and physicians or …
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Excellence in Healthcare Partnership Awards – A Collaborative Working Project Between Sanofi and The University Hospital Birmingham Severe Asthma Team

October 11, 2026 Data Management, Medical Communications, Medical Education, Patient Awareness Programmes, Quality Assurance, Training Asthma & COPD, Chronic Diseases, EHP Awards, HCPs, Sanofi

Launched in February 2026 by PMGroup Worldwide Ltd and Visions4Health, the Excellence in Healthcare Partnerships (EHP) Awards recognise outstanding collaborations …
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Clinical trials don’t just have a recruitment problem, they have an enrolment protection problem.

September 5, 2026 Clinical & Scientific, Clinical Research, Clinical Trial Services, Clinical research Training, Clinical trial specialist packaging, Data Capture Asthma & COPD, Chronic Diseases, Immunology, Rare Diseases, Sample integrity, clinical trials, enrolment

By Dr. Richard Graham Industry conversations about clinical trial participation tend to focus on awareness, access, and willingness to enrol. …
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Power of partnership: Turning shared purpose into improved shared decision-making in rare disease

September 5, 2026 Internal Communication Campaigns, Market Access Consultancy, Medical Communications, Medical Communications Training, Patient Advocacy Rare Diseases, ZPB Associates

In February 2026, PMGroup Worldwide Ltd and Visions4Health launched the Excellence in Healthcare Partnerships (EHP) Awards to recognise innovative collaborations …
Feature
The Gateway to Local Adoption Series

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Agentic commercial: how AI creates dialogue with HCPs and patients to help medicines reach them faster

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