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Sales and Marketing

Showing 15 posts of 11520 posts found.

Industry contributes to disaster relief in Asia

January 6, 2005 Sales and Marketing AZ, GSK, WHO, disaster, relief, tsunami

Pharmaceutical companies have joined worldwide efforts to bring relief to areas devastated by the tsunami in Asia, donating money and …
News

Zocor and the high street revolution

January 4, 2005 Sales and Marketing

It’s an exciting time for consumer healthcare divisions in the pharma industry. Two years ago, the Department of Health (DH) …
Feature

Yamanouchi to launch prostate cancer drug Eligard

December 30, 2004 Sales and Marketing

A new treatment for advanced prostate cancer, Eligard, has received approval in 24 European countries and will be marketed by …
News

Avandia advert hypertension claims ‘misleading’

December 30, 2004 Sales and Marketing

Claims that GlaxoSmithKline's diabetes drugs Avandia and Avandamet help to significantly lower blood pressure broke the UK Code of advertising, …
News

Personalised medicine moves a step closer

December 30, 2004 Research and Development, Sales and Marketing

Doctors will be able to use genetic information to determine the best drug dosage for individual patients following approval of …
News

CAT triumphs in Humira royalty dispute

December 21, 2004 Sales and Marketing

News

Trial data sounds death knell for Iressa

December 21, 2004 Sales and Marketing

AstraZeneca has effectively given up on its cancer drug Iressa, admitting that data from a new large scale trial shows …
News

FDA recommends alternatives following Celebrex scare

December 21, 2004 Sales and Marketing

A new study linking Celebrex to the same increased risk of heart attacks and strokes as recently withdrawn Vioxx has …
News

Too close for comfort?

January 19, 2004 Medical Communications, Sales and Marketing doctors, industry reputation

The pharmaceutical industry's increasing scale and influence means that no part of its conduct is above scrutiny, and criticism of …
Feature

Get out of the ‘arms race’

December 16, 2003 Sales and Marketing sales, sales force, strategy, technology

As healthcare consumers take more responsibility for their health, analysts predict the dynamic between the traditional pharma sales force, healthcare …
Feature

Pfizer hits out at SSRI ruling

December 15, 2003 Sales and Marketing

Pfizer has criticised new UK guidance advising doctors that Prozac is the only SSRI anti-depressant safe to prescribe to children.The …
News

Elan to sell European assets

December 12, 2003 Sales and Marketing Elan

Indebted Irish pharmaceutical company Elan has confirmed that it is in talks to sell part of its European operations.The company …
News

Pharma companies to licence AIDS drugs

December 12, 2003 Sales and Marketing

Cheaper AIDS drugs should soon be available in South Africa after two pharma companies agreed to licence their products to …
News

Outlook bright for generics

December 11, 2003 Sales and Marketing generics

Traditionally the US has been seen as the most attractive location for generics players with a combination of market fragmentation, …
Feature

Government promotes private access to Tamiflu

December 8, 2003 Sales and Marketing

The government has proposed making Roche's flu drug Tamiflu available to more patients through a private prescription from their GP.The …
News
The Gateway to Local Adoption Series

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