Sales and Marketing

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BMS and AZ launch diabetes patient survey

June 19, 2009 Medical Communications, Sales and Marketing diabetes

Bristol-Myers Squibb and AstraZeneca have joined forces with Diabetes UK to launch a national patient survey on the effects of …

Boehringer collaboration targets Alzheimer’s

June 18, 2009 Research and Development, Sales and Marketing Boehringer, CNS

Boehringer Ingelheim and Pennsylvania-based Vitae Pharmaceuticals have signed a global agreement to develop novel treatments for Alzheimer's. The disease currently …

ASCO 2009: advance of the blockbusters

June 18, 2009 Sales and Marketing ASCO, Cancer

Key highlights of the recent American Society of Clinical Oncology's 45th Annual Meeting in Florida saw current blockbusters advance standard …

GSK to co-market generics with Dr. Reddy’s

June 17, 2009 Sales and Marketing Dr Reddy, GSK, em, generics

 GlaxoSmithKline will increase its reach into emerging markets with a new deal to co-market generics with Dr. Reddy’s.The Indian company …

Plavix to face six generic competitors in Europe

June 17, 2009 Sales and Marketing Plavix, Sanofi-Aventis

Plavix is to face competition from six generics in Europe, potentially decimating sales of Sanofi-Aventis' brand in the region. Plavix …

New PR association takes aim at digital promotion

June 17, 2009 Medical Communications, Sales and Marketing PR

A new PR body has been launched and tasked with shedding some light on how to promote healthcare clients online …

Battle ahead for US industry over biologics patents

June 12, 2009 Research and Development, Sales and Marketing PhRMA, US, generics, industry, reform

Moves to make it easier for biosimilars to be approved in the US are gaining momentum.The pharma industry has conceded …

PM Society launches Digital Media Awards

June 9, 2009 Business Services, Sales and Marketing pm society

The Pharmaceutical Marketing Society is to showcase the best in digital media across the pharma and healthcare industry at a …

Major Glaxo accounts go to TBWA

June 9, 2009 Medical Communications, Sales and Marketing GSK

GlaxoSmithKline has chosen new agencies to handle some of it biggest consumer brands, including Nicorette and weight loss drug Alli. …

The changing role of market research

June 8, 2009 Sales and Marketing NHS, marketing research

Market Research and analytics is an area which continues to present new challenges and opportunities for our industry. I first …

Ambassadors’ sought for ambitious engagement plan

June 5, 2009 Sales and Marketing ABPI

People from across the industry are being asked to volunteer as 'ambassadors' for the pharma sector to conduct a large-scale …

Embracing marketing excellence

June 4, 2009 Sales and Marketing excellence, marketing

Since 2000, the top 15 pharmaceutical companies have lost around $800 billion in shareholder value, and looking forward, drug patent …

Genzyme buys rights to Bayer MS candidate

June 4, 2009 Sales and Marketing Bayer, Genzyme

Genzyme has bought the global rights multiple sclerosis (MS) candidate Campath/MabCampath from Bayer HealthCare.Originally discovered by Genzyme, Campath (alemtuzumab) is …

Takeda delays diabetes drug in Europe

June 4, 2009 Research and Development, Sales and Marketing Takeda, diabetes

Takeda is to delay seeking European approval of its key drug candidate alogliptin, and instead take another two years to …
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