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Sales and Marketing

Showing 15 posts of 11524 posts found.

Indian pharma meets Big pharma

June 17, 2009 Research and Development, Sales and Marketing India, business models, clinical trials, pharma

 
Feature
Abbas Hussain

GSK to co-market generics with Dr. Reddy’s

June 17, 2009 Sales and Marketing Dr Reddy, GSK, em, generics

 GlaxoSmithKline will increase its reach into emerging markets with a new deal to co-market generics with Dr. Reddy’s.The Indian company …
News

Plavix to face six generic competitors in Europe

June 17, 2009 Sales and Marketing Plavix, Sanofi-Aventis

Plavix is to face competition from six generics in Europe, potentially decimating sales of Sanofi-Aventis' brand in the region. Plavix …
News

New PR association takes aim at digital promotion

June 17, 2009 Medical Communications, Sales and Marketing PR

A new PR body has been launched and tasked with shedding some light on how to promote healthcare clients online …
News

Battle ahead for US industry over biologics patents

June 12, 2009 Research and Development, Sales and Marketing PhRMA, US, generics, industry, reform

Moves to make it easier for biosimilars to be approved in the US are gaining momentum.The pharma industry has conceded …
News

PM Society launches Digital Media Awards

June 9, 2009 Business Services, Sales and Marketing pm society

The Pharmaceutical Marketing Society is to showcase the best in digital media across the pharma and healthcare industry at a …
News

Major Glaxo accounts go to TBWA

June 9, 2009 Medical Communications, Sales and Marketing GSK

GlaxoSmithKline has chosen new agencies to handle some of it biggest consumer brands, including Nicorette and weight loss drug Alli. …
News

The changing role of market research

June 8, 2009 Sales and Marketing NHS, marketing research

Market Research and analytics is an area which continues to present new challenges and opportunities for our industry. I first …
Feature

Ambassadors’ sought for ambitious engagement plan

June 5, 2009 Sales and Marketing ABPI

People from across the industry are being asked to volunteer as 'ambassadors' for the pharma sector to conduct a large-scale …
News

Embracing marketing excellence

June 4, 2009 Sales and Marketing excellence, marketing

Since 2000, the top 15 pharmaceutical companies have lost around $800 billion in shareholder value, and looking forward, drug patent …
Feature

Genzyme buys rights to Bayer MS candidate

June 4, 2009 Sales and Marketing Bayer, Genzyme

Genzyme has bought the global rights multiple sclerosis (MS) candidate Campath/MabCampath from Bayer HealthCare.Originally discovered by Genzyme, Campath (alemtuzumab) is …
News

Takeda delays diabetes drug in Europe

June 4, 2009 Research and Development, Sales and Marketing Takeda, diabetes

Takeda is to delay seeking European approval of its key drug candidate alogliptin, and instead take another two years to …
News

US health industry outlines cost saving plans

June 3, 2009 Sales and Marketing US, US healthcare, healthcare, industry

The US healthcare industry has said how it contribute to President Obama’s drive to cut healthcare costs, and help save …
News

NICE approves Erbitux for colon cancer

June 1, 2009 Research and Development, Sales and Marketing Erbitux, NICE

NICE has approved Merck Serono's Erbitux, making it a first-line therapy for many patients with a certain type of metastatic …
News

Companies poised for swine flu vaccine drive

May 29, 2009 Research and Development, Sales and Marketing US, h1n1, vaccines

Pharmaceutical manufacturers now have access to the swine flu seed virus that can be used to start full-blown production of …
News
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