Sales and Marketing

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EMA plans adverse event reports for the public

July 12, 2011 Research and Development, Sales and Marketing EMA, adverse events, patient information

The EMA will start producing monthly adverse event reports for the public as part of its plans to open up …

Takeda forced to withdraw Actos in France

July 11, 2011 Sales and Marketing Actos, Competact, Takeda, diabetes

Takeda has officially taken its diabetes drug Actos off the market in France at the request of the country’s medicines …

Pfizer’s ageing blockbuster Lipitor wins $770m paediatric boost

July 11, 2011 Sales and Marketing Lipitor, Pfizer, paediatric trials

Pfizer has been given more time to sell its anti-cholesterol treatment Lipitor exclusively in Europe as a quid pro quo …
Sanofi

Sanofi sells dermatology unit for $425m

July 11, 2011 Manufacturing and Production, Sales and Marketing Canada, Dermik, Sanofi, Valeant, dermatology

Sanofi has sold its Canadian dermatology unit Dermik for $425 million in order to concentrate on key growth areas like …
idea_pharma_louisa_roberts

Lousia Roberts and Ralph Torbay join Idea Pharma

July 11, 2011 Sales and Marketing appointment, sales and marketing

Idea Pharma has two new additions to its team, appointing Louisa Roberts and Ralph Torbay. Louise joins the phase II …

Ferring relocates to new UK headquarters

July 8, 2011 Sales and Marketing Ferring, UK pharma

Ferring Pharmaceuticals has moved its UK operations from Slough to new facilities just outside London in West Drayton. The Swiss …

Lilly chief: German reforms jeopardise pharma innovation

July 8, 2011 Research and Development, Sales and Marketing Germany, John Lechleiter, lilly, medicines pricing

German healthcare spending cuts have gone too far and risk jeopardising pharmaceutical innovation in the country, according to Lilly’s chief …

Pfizer sharpens its pharma focus

July 8, 2011 Sales and Marketing Pfizer, animal health, nutrition, pharma strategy

Pfizer has given its strongest signal yet that its animal health and nutrition arms do not have long to last …
Sanofi's Neale Harris

Working Life: Sanofi’s oncology franchise director

July 7, 2011 Business Services, Sales and Marketing Working Life, careers, recruitment

Sanofi’s oncology franchise director Neale Harris talks to Pharmafocus about how his field is changing and offers some advice for …

Working through the ‘ZOUD’

July 7, 2011 Business Services, Research and Development, Sales and Marketing careers, management, recruitment

Most senior managers find their executive team difficult. ‘Dysfunctional’ is a favourite word. Testing dynamics, political agendas, big personalities, strong …
Sanofi

Sanofi launches Jevtana in UK

July 6, 2011 Sales and Marketing Jevtana, Sanofi, prostate cancer

Sanofi has launched its promising advanced prostate cancer drug Jevtana in the UK following EMA approval in March. Jevtana (cabazitaxel) …
GlaxoSmithKline

GSK changes the way its US sales reps are assessed

July 6, 2011 Sales and Marketing GSK, pharma sales force

GlaxoSmithKline has revealed a new way of assessing its US sales representatives’ performance in a bid to make the manufacturer’s …
Pfizer

Study claims cardiovascular risk to Pfizer’s Champix

July 6, 2011 Research and Development, Sales and Marketing Champix, Chantix, Pfizer, smoking cessation

Pfizer has been drawn into a war of words over its smoking cessation drug Champix after a review of existing …

EMA publishes details of new pharmacovigilance format

July 4, 2011 Research and Development, Sales and Marketing EMA, pharmacovigilance

Pharma companies have been given the highly-specific electronic formats in which they will soon have to submit information on medicines …

A bigger conversation: taking market research online

July 4, 2011 Medical Communications, Sales and Marketing digital, market research

The debate around pharma’s use of digital media has tended to focus on building relationships with patients or healthcare professionals …
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