Sales and Marketing

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Using the corporate brand in pharma

March 6, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Chris Marks, MSI, brand, branding, brands

In many markets the corporate brand can add significant value and values to the portfolio of product brands and franchises. …
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ABPI appoints Catherine Meaden as head of policy and public affairs

March 6, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing ABPI, NHS Direct, VBP

The ABPI has appointed Catherine Meaden as its new head of policy and public affairs. She will join the UK …
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GSK collaborates with Dundee on neglected diseases

March 6, 2012 Research and Development, Sales and Marketing Africa, Dundee, GSK, Gates, Wellcome

GlaxoSmithKline has teamed up with Dundee University and the Wellcome Trust to develop new drugs for neglected diseases.  Healthcare charity …

Mundipharma appoints Paul Medeiros as head of corporate and business development

March 6, 2012 Business Services, Manufacturing and Production, Research and Development, Sales and Marketing Cambridge, Medeiros, Mundipharma

Mundipharma International has appointed Paul Medeiros as its new head of corporate and business development at its Cambridge, UK site.  …
matt_lowe

New digital head joins Creston Health

March 5, 2012 Business Services, Medical Communications, Sales and Marketing

Matt Lowe has been appointed head of digital by the Creston Health group of companies. In his new role Lowe …
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Former Bayer man becomes senior VP of Sanofi’s Asia region

March 5, 2012 Business Services, Manufacturing and Production, Research and Development, Sales and Marketing Asia, Bayer, Sanofi

Sanofi has appointed Jean-Luc Lowinski as its new senior vice president of the Asia region, effective from 1 May.  Jean-Luc …
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Roche’s RoActemra beats Humira in arthritis study

March 5, 2012 Research and Development, Sales and Marketing Humira, RA, RoActemra, Roche, arthritis

Roche’s rheumatoid arthritis drug RoActemra has beaten Abbott’s Humira in a head-to-head study. The Phase IV trial showed that RoActemra …

inVentiv Health hires Tom Sebok to lead companies within advertising group

March 2, 2012 Medical Communications, Sales and Marketing GSW, Ignite, Tom Sebok, inVentic Health

inVentiv Health has announced that Tom Sebok will be leading the company’s advertising segment as the new president of inVentiv …

Mini-labs to fight counterfeit drugs in Africa

March 2, 2012 Sales and Marketing Africa, Merck KGaA, Zambia, counterfeits

Merck KGaA is donating equipment which can detect counterfeit drugs, while also increasing its commitment to eradicating schistosomiasis in Africa. …

Good Pharmacovigilance Practice modules released by European Medicine Agency

March 1, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Wainwright Associates; EMA; Pharmacovigilance; PV

The European Medicines Agency has now released drafts of the first seven Good Pharmacovigilance Practice (GPvP) Modules for public consultation.  …

Pharma’s international code of conduct extended

March 1, 2012 Medical Communications, Sales and Marketing Code of Practice, IFPMA, code of conduct

Pharma companies must adhere to a new stronger code of practice, no matter where they are in the world. The …
Lilly scientists

Academic alliances to speed Lilly’s R&D

March 1, 2012 Research and Development, Sales and Marketing R&D, academia, break through drugs, collaboration, lilly

Lilly has unveiled a range of collaborations with academic researchers which it says will help it discover and develop more …

AstraZeneca announces several non-executive moves

March 1, 2012 Business Services, Manufacturing and Production, Research and Development, Sales and Marketing AstraZeneca, appointments

AstraZeneca has announced that Leif Johansson is set to be elected as a non-executive director in April, with the intention …

Novartis appoints Brian McNamara to division head of OTC business

March 1, 2012 Business Services, Manufacturing and Production, Research and Development, Sales and Marketing Brian McNamara, Novartis, OTC

Novartis has appointed Brian McNamara to the position of division head of its OTC (Over-the-Counter) business with immediate effect. McNamara …
Rare Disease Day

‘Rare Disease Day’ highlights need for research

February 29, 2012 Research and Development, Sales and Marketing Genzyme, Rare Disease Day, Shire

 Today has been designated as Rare Disease Day around the world, with researchers, regulators and the industry all raising awareness …
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