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Sales and Marketing

Showing 15 posts of 11524 posts found.

GSK prospers despite generic competition

October 28, 2003 Sales and Marketing

News

OTC omeprazole to become Glaxo’s next generation Zantac

October 28, 2003 Sales and Marketing

GlaxoSmithKline is poised to launch omeprazole, AstraZeneca's former prescription-only blockbuster Losec as part of its leading over the counter Zantac …
News

Sanofi upgrades expectations for 2003

October 28, 2003 Sales and Marketing

Sanofi-Synthelabo has upgraded its full-year share earnings guidance for 2003, despite its plans to spend more on R&D.In the first …
News

GlaxoSmithKline slashes AIDS drug prices

October 28, 2003 Sales and Marketing

GlaxoSmithKline has cut prices of its HIV/AIDS drugs for developing countries by nearly half following intense pressure from campaigners and …
News

International performance keeps BMS afloat

October 28, 2003 Sales and Marketing

International sales of several key drugs helped Bristol-Myers Squibb to minimise the effects of continued US generic competition in the …
News

Why can’t pharma be more like this?

October 24, 2003 Research and Development, Sales and Marketing branding, corporate

Brands are compressed bytes of information. They contain myriad messages that create impressions. If these impressions net out in a …
Feature

Take-off for e-detailing?

October 24, 2003 Sales and Marketing e-detailing

It started last autumn with a complaint. An anonymous GP protested to the ABPI's Prescription Medicines Code of Practice Authority …
Feature

The Persuaders

October 24, 2003 Sales and Marketing sales, sales force

Long time the province of Steve Coogan (grrr, I'm a tiger) and, more recently, Ricky Gervais in 'The Office', sales …
Feature

CRM – how to do it right

October 24, 2003 Sales and Marketing CRM, customer relationship management

Management wants a single view of all customers and all products, reps want a single view of the customer they …
Feature

Parlez-vous business?

October 23, 2003 Sales and Marketing marketing

There is no doubt about it – the world really is getting smaller. Multinational companies continue to expand and it …
Feature

Pharmafocus e-detailing survey

October 23, 2003 Sales and Marketing e-detailing, survey

The e-detailing survey has now closed and the winner in the prize draw will be notified in due course.The results …
Feature

Local pharmaceutical services

October 22, 2003 Sales and Marketing LPS, local pharmaceutical services, medicines management, pharmacy

Pharmacists are recognised by the Government as having a crucial role to play in developing better patient care within the …
Feature

Pharma marketing’s changing skills set

October 21, 2003 Business Services, Sales and Marketing marketing, recruitment, skills

Sales and marketing are undergoing something of a revolution as the pharmaceutical industry reacts to a multitude of challenges. Waning …
Feature

New lines of communication

October 21, 2003 Medical Communications, Sales and Marketing MHRA, disease awareness campaigns

New guidelines from the Medicines and Healthcare Products Regulatory Agency (MHRA) have placed disease awareness campaigns under the spotlight.They spell …
Feature

Translating NHS reform into healthy profits

October 21, 2003 Sales and Marketing NHS, healthcare, reform

Feature
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