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Sales and Marketing

Showing 15 posts of 11524 posts found.

GSK wins UK cancer vaccine contract

June 19, 2008 Sales and Marketing

The government has picked GlaxoSmithKline's Cervarix as the sole vaccine for its forthcoming national cervical cancer immunisation programme. Cervarix has …
News

The cultural shift of key account management

June 19, 2008 Sales and Marketing key account management, sales

Key account management is a relatively new development in the pharmaceutical industry, but it is now being widely adopted as …
Feature

Ranbaxy to have exclusive Lipitor generic launch

June 19, 2008 Sales and Marketing generics

Ranbaxy has secured a highly lucrative out-of-court settlement with Pfizer that allows it to launch a generic version of Lipitor …
News

Actimis could breath new life into Boehringer respiratory franchise

June 19, 2008 Sales and Marketing

Boehringer Ingelheim is to buy Actimis Pharmaceuticals and its pipeline asthma treatment in a deal that could be worth as …
News

Government and pharma strike new drug price deal

June 18, 2008 Sales and Marketing

The government and the pharmaceutical industry have reached an 'outline' agreement for the hotly anticipated revised Pharmaceutical Price Regulation Scheme. …
News

Restylane TV campaign a first for ‘cosmaceuticals’

June 18, 2008 Sales and Marketing Allergan, Eurocom, Restylane, disease awareness campaigns

The first European television adverts to promote a ‘cosmaceutical’ product have been broadcast in the UK.They feature Restylane, which is …
News

Quintiles and Parexel battle for ClinPhone

June 17, 2008 Sales and Marketing

Clinical trial software specialist ClinPhone is at the centre of a bidding war between two of the world's largest clinical …
News

Medical education: Do you know your audience?

June 16, 2008 Medical Communications, Sales and Marketing communications, medical education

Medical education has always been an important part of the mix within pharmaceutical marketing. The planning and development of high …
Feature

Januvia study shows hypoglycaemia benefit

June 13, 2008 Sales and Marketing

A new study of Merck Sharp & Dohme's Januvia showed it lowered the risk of hypoglycaemia, compared to an older …
News

GSK’s Tyverb granted conditional licence in EU

June 13, 2008 Sales and Marketing

European regulators have given GlaxoSmithKline's Tyverb conditional approval, clearing it for launch but asking for more clinical data. Tyverb (lapatinib) …
News

Daiichi Sankyo acquires Ranbaxy

June 13, 2008 Sales and Marketing

Japanese company Daiichi Sankyo is set to take over Ranbaxy, the largest manufacturer of generic drugs in India. Ranbaxy will …
News

Latest news from Datamonitor

June 10, 2008 Sales and Marketing

Pharmacovigilance solutions: essential for the future of healthcareAlthough many newer pharmacovigilance solutions are still in the nascent stages, and despite …
News

Pharmacy: the new frontline

June 9, 2008 Sales and Marketing pharmacy

Feature

Erbitux set for first line treatment of colorectal cancer

June 5, 2008 Sales and Marketing Cancer, Merck Serono

Merck Serono's Erbitux looks set for approval in Europe as a first-line colon cancer treatment. Approved four years ago as …
News

Data boost for Avastin

June 5, 2008 Sales and Marketing

A new study has confirmed that Roche's Avastin significantly extends time without disease progression for women with metastatic breast cancer. …
News
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