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Sales and Marketing

Showing 15 posts of 11524 posts found.

Cervarix adverse reactions as expected, says MHRA

March 11, 2009 Sales and Marketing GSK, vaccines

The government has played down reports about adverse reactions to GlaxoSmithKline's Cervarix, saying they are in line with expectations. The …
News

Fears for health spending in recession

March 11, 2009 Sales and Marketing healthcare

News

Recession helping smokers kick the habit

March 11, 2009 Sales and Marketing healthcare

New research compiled to mark the UK's No Smoking Day suggests a third of the country's smokers are thinking about …
News

Merck unveils $41 billion takeover of Schering-Plough

March 9, 2009 Sales and Marketing MA, Merck

Merck is to acquire Schering-Plough for $41.1 billion, creating a new industry giant to challenge Pfizer in terms of its …
News

P&G sponsors ulcerative colitis DVD

March 6, 2009 Sales and Marketing GI, digi

Procter & Gamble Pharmaceuticals is sponsoring and distributing a new educational DVD that aims to explain ulcerative colitis (UC) to …
News

Pfizer expands product deal with Indian generic company

March 5, 2009 Sales and Marketing Asia, India, Pfizer, generics

Pfizer has linked up with Indian drug manufacturer Aurobindo Pharma to expand its portfolio of generic medicines in the US …
News

UK worst hit in Europe by pharma industry cutbacks

March 5, 2009 Business Services, Sales and Marketing Jobs

The pharmaceutical industry's prolonged and painful period of restructuring looks set to continue, and UK pharma is thought to be …
News

Bayer boosted by Schering integration

March 4, 2009 Sales and Marketing Bayer

Profits at Bayer's healthcare division rose by 10% to 4.1 billion euros last year as it increasingly felt the benefits …
News

Roche and Bayer Schering ‘named and shamed’ for Code breaches

March 3, 2009 Sales and Marketing ABPI, Code of Practice

Roche and Bayer Schering Pharma have been publically reprimanded for bringing discredit upon the UK pharma industry.Bayer fell foul of …
News

Grabbing the Gorilla: Making adverts sell

March 3, 2009 Medical Communications, Sales and Marketing advertising, branding

Awareness, persuasion and emotional appeal are all important factors in effective advertising. The key is to draw attention to the …
Feature

Almirall in talks with potential asthma partners

February 26, 2009 Sales and Marketing Almirall, COPD

Spanish pharma company Almirall is in discussions with potential partners for one of its asthma drugs following positive trial results. …
News

Time running out for pharma sales and marketing

February 26, 2009 Research and Development, Sales and Marketing pwC, strategy

The pharma industry's current sales and marketing model will be defunct in the next ten years. That is the stark …
News

Europe approves Lilly’s Plavix rival

February 25, 2009 Research and Development, Sales and Marketing Daiichi, Effient, lilly

Lilly and Daiichi Sankyo have won European approval for their blood-thinning drug Efient, which will go up against established blockbuster …
News

Genentech urges shareholders to reject Roche bid

February 24, 2009 Sales and Marketing Genentech, Roche

The battle for the future of Genentech has heated up after the company's board asked its shareholders to reject Roche's …
News

Roche rejoins ABPI after six-month suspension

February 23, 2009 Sales and Marketing Code of Practice, Roche

Roche has been allowed to rejoin the ranks of the ABPI, after its six-month suspension for bringing discredit on the …
News
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