Sales and Marketing

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Lilly censured for rep photo

October 25, 2012 Medical Communications, Sales and Marketing ABPI, GP, PMCPA, lilly

Lilly has breached the ABPI’s Code of Practice because one of its representatives insisted on taking pictures of doctors underneath …
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AstraZeneca and Ironwood announce $150 million China pact

October 25, 2012 Research and Development, Sales and Marketing AstraZeneca, China, IBS, Ironwood

AstraZeneca has signed a deal with Ironwood to co-develop and co-market Ironwood’s irritable bowel syndrome treatment in China. In August …
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Perception of pharma online ‘negative’

October 25, 2012 Medical Communications, Sales and Marketing Digital Health Coalition, Endo, WEGO Health

Pharma manufacturers must take to social media in a bid to correct misinformation about the industry and their products, according …
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European green light for Novo’s Tresiba

October 24, 2012 Sales and Marketing EMA, Novo Nordisk, Tresiba

The European Medicines Agency has given the go-ahead for Novo Nordisk’s Tresiba, a new basal analogue insulin to treat diabetes …

Merck Serono’s Christoph Schnorr joins Quintiles

October 24, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Christoph Schnorr, Quintiles

Dr Christoph Schnorr has joined Quintiles as head of its European Research and Development consulting practice. Schnorr joins quintiles from Merck …
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UK medicine costs ‘under control’

October 24, 2012 Sales and Marketing ABPI, PCT, R&D, UK medicine

The ABPI has seized on two reports – one its own and one independent – published this week to assert …

Turkey ‘can be pharma R&D, production hub by 2023’, says PwC

October 23, 2012 Manufacturing and Production, Research and Development, Sales and Marketing R&D, Turkey, pwC

Despite lagging behind its peers among ‘pharmerging’ economies, Turkey has the potential to become a major R&D and production hub …
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FDA committee recommends Kynamro

October 23, 2012 Research and Development, Sales and Marketing FDA, Genzyme, Kynamro, Sanofi

Sanofi’s anti-cholestrol drug Kynamro has been recommended by an FDA committee, paving the way for US approval early next year. …

Pfizer buys NextWave Pharmaceuticals

October 23, 2012 Sales and Marketing ADHD, Pfizer, Qullivant, nextwave

Pfizer is to acquire NextWave Pharmaceuticals by the end of the year in a deal that could be worth $680 …

Amgen’s Roger Perlmutter joins Heptares

October 23, 2012 Business Services, Manufacturing and Production, Research and Development, Sales and Marketing Amgen, Heptares, Roger Perlmutter

GPCR drug discovery firm Heptares Therapeutics has elected Dr Roger Perlmutter, the former executive VP, Research and Development, at Amgen …
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Coping with transformational change – the key to winning

October 22, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Moorhouse

Imagine you are investing £3.4 billion in changing your business, half of it in business-critical projects such as drug supply …

Abbott pulls kidney disease trial

October 22, 2012 Research and Development, Sales and Marketing Abbott, Reata, kidney

Abbott has terminated its Phase III trial of bardoxolone methyl in patients with kidney disease and diabetes after concerns over …

AP Pharma appoints Robert Rosen as senior VP and chief commercial officer

October 22, 2012 Business Services, Manufacturing and Production, Research and Development, Sales and Marketing AP Pharma, Robert Rosen

Specialty pharma firm AP Pharma has announced the appointment of Robert Rosen as senior vice president and chief commercial officer. …
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Humira continues to drive Abbott

October 22, 2012 Sales and Marketing AbVie, Abbott, Humira, RA

Abbott Laboratories’ rheumatoid arthritis drug Humira has once again shown its value to the company with a strong performance in …
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NHS prescribing costs fall

October 22, 2012 Sales and Marketing NHS, VBP, prescribing

The Department of Health’s annual report and accounts for 2011-2012 highlights the increasing pressure on the pharma industry to deliver …
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