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Medical Communications

Showing 15 posts of 6402 posts found.

Questions and answers

April 27, 2009 Medical Communications Pfizer, Q&A, communications

As a young child, I am reliably informed that "why" was my favourite word for an extended period. While that …
Feature

TBWAPaling Walters broadens European horizons

April 27, 2009 Medical Communications TBWA

News

Lilly’s ex-marketing chief joins Innovex

April 14, 2009 Business Services, Medical Communications, Sales and Marketing Innovex

Richard Pilnik, Lilly's head of marketing is to join contract sales organisation Innovex to serve as its president.Pilnik has 25 …
News

Boehringer Ingelheim takes the lead on Twitter

April 8, 2009 Medical Communications, Sales and Marketing Boehringer, Twitter, new media, social networking

The explosion in the popularity of Twitter is the latest buzz in online social networking, but most pharma companies are …
Feature

Med comms ‘needs to be more transparent’

April 6, 2009 Medical Communications Liberation

There needs to be greater transparency in medical communications if negative views of the pharma sector are to be countered, …
News

GSW unveils new pan-European comms service

March 31, 2009 Medical Communications GSW

GSW Worldwide, one of the biggest global healthcare advertising agencies has announced the launch of a new pan-European offering. GSW …
News

Survey adds pressure for re-think on bowel cancer drugs

March 24, 2009 Medical Communications, Sales and Marketing Cancer

A new survey by Beating Bowel Cancer has highlighted the problems facing patients with the condition in getting the best …
News

Unlocking the value of social media for business customers

March 17, 2009 Medical Communications, Sales and Marketing marketing, social networking

Conversations around social media dominate the marketing landscape. Twitter-mania has reached fever pitch, proclaiming it the latest 'must have' social …
Feature

The internet marketing code

March 17, 2009 Medical Communications, Sales and Marketing code, marketing, new media, online

Feature

GSW unveils new European offering

March 6, 2009 Medical Communications GSW

GSW Worldwide, one of the biggest global healthcare advertising agencies has announced the launch of a new pan-European offering.GSW is …
News

Grabbing the Gorilla: Making adverts sell

March 3, 2009 Medical Communications, Sales and Marketing advertising, branding

Awareness, persuasion and emotional appeal are all important factors in effective advertising. The key is to draw attention to the …
Feature

Virgo wins major new diabetes launch account

February 26, 2009 Medical Communications Virgo

London-based healthcare PR specialist Virgo Health has won the UK account for new diabetes drug Onglyza. Due to be launched …
News

Novartis and charity team up on AMD campaign

February 18, 2009 Medical Communications, Sales and Marketing AMD, ophthalmology

Novartis has teamed up with blindness charity the RNIB on a new campaign to promote awareness of age-related macular degeneration …
News

Pfizer to disclose US clinical trial payments

February 10, 2009 Medical Communications ethics

Pfizer has announced plans to disclose payments to healthcare professionals involved in clinical trials. The company will publicly declare all …
News

UK pharma to consider ban on doctor gifts

February 5, 2009 Medical Communications ABPI, Code of Practice, ethics

All gifts from pharma companies to doctors and to medical students – should be banned, according to a new report …
News
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