Medical Communications

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GolinHarris to acquire Virgo HEALTH

July 6, 2012 Medical Communications, Sales and Marketing GolinHarris, Med Comms, Virgo HEALTH, acquisition, agency, digital

GolinHarris, a division within Interpublic Group, will acquire the medical communications firm Virgo HEALTH. Virgo HEALTH will retain its name …

Watermeadow acquired by United Drug

July 5, 2012 Medical Communications United Drug, Watermeadow

Medical communications agency Watermeadow has been acquired by healthcare conglomerate United Drug for €16.25m. The acquisition means Watermeadow joins a …
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Boehringer Ingelheim makes changes to board

July 5, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Boehringer Ingelheim

Boehringer Ingelheim has appointed Dr Joachim Hasenmaier to its board of managing directors. The 52-year-old will take over responsibility for …
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GSK ruling: Another failing, but will the industry learn?

July 4, 2012 Medical Communications, Sales and Marketing GSK, fraud, legal, marketing fine

Court papers surrounding GSK’s $3 billion fraud charge make for grim reading, and further damages an industry that already struggles …
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New head at the European Medicines Agency

July 4, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing EMA, Merck Serono, Stallergenes

Merck Serono’s Enrica Alteri has been appointed by The European Medicines Agency as its new head of Safety and Efficacy …
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RSA appoints new managing director for RSA Germany

July 3, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Kristian Juergensen, appointment, recruitment firm, rsa

RSA, the life sciences recruitment specialist, has appointed Kristian Juergensen as its new managing director of RSA in Germany. Juergensen …
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Strategic North makes two appointments

July 3, 2012 Business Services, Medical Communications, Sales and Marketing Strategic North

Healthcare strategic marketing agency Strategic North has expanded its team with the appointments of Sandra Du Cross in the role …
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Doctors’ union the BMA appoints new chairman

July 2, 2012 Medical Communications, Research and Development, Sales and Marketing BMA, Dr Mark Porter, appointment

Dr Mark Porter, a consultant anaesthetist in Coventry, has been elected new chairman of the British Medical Association’s UK Council. …
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John LaMattina: FDA tries to disavow role in higher hurdles for new drugs

July 2, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing FDA, John LaMattina, Pfizer, US, discovery, drug

As evidenced by various blog posts that I have written over the past year (e.g., “Why Doesn’t the FDA Get …

Health Economics and Outcomes Research – What’s the Value?

July 2, 2012 Medical Communications HEOR, clinical evidence, economic evidence, market access, value

Pricing pressure and regulatory restrictions across various healthcare industries have called for more detailed evidence of outcomes

Measuring Return on Investment of Health Economics and Outcomes Research through the Cloud

July 2, 2012 Medical Communications HEOR, ROI, interactive tools, market access

Health economics and outcomes research (HEOR) is a young and fascinating area of research with an engaged academic community. Methodology …

McCann Torre Lazur wins Best of Health top prize

June 29, 2012 Medical Communications Best of Health awards, Euro RSCG Life UK, IPA, Langland, McCann Torre Lazur, Torre Lazur McCann, Woolley Pau

McCann Torre Lazur and The Cement Bloc were awarded the prestigious ‘Best of Show’ awards at the 2012 IPA Best …
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Microsoft buys Yammer for $1.2 billion

June 28, 2012 Medical Communications Daiichi Sankyo, Facebook, Microsoft, Yammer, social network

Microsoft has acquired Yammer, an internal social networking system for businesses, for $1.2 billion. Set up in 2008, Yammer closely …

ZS Associates elects new managing director

June 28, 2012 Business Services, Medical Communications, Sales and Marketing Chris Wright, ZS Associates

Sales and marketing consulting firm ZS Associates announced today that Chris Wright has been elected by firm partners to the …
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Apps not the way forward for trial recruitment

June 28, 2012 Medical Communications Pfizer, apps, digital, virtual trial

After Pfizer admitted defeat in the first ever ‘virtual trial’ earlier this year, it seems that we are not yet …
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