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Medical Communications

Showing 15 posts of 6402 posts found.

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Strategic North makes two appointments

July 3, 2012 Business Services, Medical Communications, Sales and Marketing Strategic North

Healthcare strategic marketing agency Strategic North has expanded its team with the appointments of Sandra Du Cross in the role …
Appointment
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Doctors’ union the BMA appoints new chairman

July 2, 2012 Medical Communications, Research and Development, Sales and Marketing BMA, Dr Mark Porter, appointment

Dr Mark Porter, a consultant anaesthetist in Coventry, has been elected new chairman of the British Medical Association’s UK Council. …
Appointment
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John LaMattina: FDA tries to disavow role in higher hurdles for new drugs

July 2, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing FDA, John LaMattina, Pfizer, US, discovery, drug

As evidenced by various blog posts that I have written over the past year (e.g., “Why Doesn’t the FDA Get …
Feature

Health Economics and Outcomes Research – What’s the Value?

July 2, 2012 Medical Communications HEOR, clinical evidence, economic evidence, market access, value

Pricing pressure and regulatory restrictions across various healthcare industries have called for more detailed evidence of outcomes
Feature
Thought Leadership

Measuring Return on Investment of Health Economics and Outcomes Research through the Cloud

July 2, 2012 Medical Communications HEOR, ROI, interactive tools, market access

Health economics and outcomes research (HEOR) is a young and fascinating area of research with an engaged academic community. Methodology …
Feature
Thought Leadership

McCann Torre Lazur wins Best of Health top prize

June 29, 2012 Medical Communications Best of Health awards, Euro RSCG Life UK, IPA, Langland, McCann Torre Lazur, Torre Lazur McCann, Woolley Pau

McCann Torre Lazur and The Cement Bloc were awarded the prestigious ‘Best of Show’ awards at the 2012 IPA Best …
News
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Microsoft buys Yammer for $1.2 billion

June 28, 2012 Medical Communications Daiichi Sankyo, Facebook, Microsoft, Yammer, social network

Microsoft has acquired Yammer, an internal social networking system for businesses, for $1.2 billion. Set up in 2008, Yammer closely …
News

ZS Associates elects new managing director

June 28, 2012 Business Services, Medical Communications, Sales and Marketing Chris Wright, ZS Associates

Sales and marketing consulting firm ZS Associates announced today that Chris Wright has been elected by firm partners to the …
Appointment
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Apps not the way forward for trial recruitment

June 28, 2012 Medical Communications Pfizer, apps, digital, virtual trial

After Pfizer admitted defeat in the first ever ‘virtual trial’ earlier this year, it seems that we are not yet …
News
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ABPI to no longer ‘shy away’ from big issues

June 27, 2012 Medical Communications, Sales and Marketing ABPI, Callaghan, NHS, VBP, Whitehead

The ABPI will actively seek to tackle tough issues like animal testing and clinical trial problems, as it looks to …
News
CSL Behring

CSL Behring launches new dosing app

June 27, 2012 Medical Communications Beriplex P/N, CSL Behring, app, digital

Biotherapy firm CSL Behring UK has launched an app for doctors to aid the management of its anaesthetic treatment Beriplex …
News

Steve Bates appointed chief executive of the BioIndustry Association

June 25, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing BIA, Genzyme, Steve Bates

The BioIndustry Association (BIA) has appointed Steve Bates as its chief executive. Bates has worked both in biotech and the …
Appointment

The European Medicines Group: focused on UK market access

June 25, 2012 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing ABPI, EMG, NICE, VBP, market access

Maintaining a dialogue with government, NHS organisations and other stakeholder groups is essential for pharma companies in the UK, and …
Feature
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Pfizer vows to learn from virtual trial failure

June 22, 2012 Medical Communications Pfizer, REMOTE, Think science now, digital

Several months after Pfizer failed to recruit patients to its first ever virtual trial, the firm said it was looking …
News

Digital Marketing R&D – Using an old method to understand the present and help predict the future of Digital marketing…

June 21, 2012 Medical Communications

 By Adam Thornton – Digital Media Manager, Medical Media Services
Feature
Thought Leadership
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