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Medical Communications

Showing 15 posts of 6409 posts found.

Sanofi supports Gardasil with disease awareness campaign

June 7, 2007 Medical Communications

Sanofi Pasteur MSD has launched an awareness campaign to encourage women to talk about cervical cancer, the human papillomavirus and …
News

HCA launches media relations best practice guide

June 5, 2007 Medical Communications

The Healthcare Communications Association has unveiled a new guide to working with the media, the first in a series of …
News

Clew to promote Novartis’ Aclasta

May 31, 2007 Medical Communications

Novartis has appointed Clew Communications to run a pre-launch and launch PR campaign for its new osteoporosis drug.Aclasta (zoledronic acid) …
News

The Changing Face of Medical Education

May 23, 2007 Medical Communications, Sales and Marketing medical education

Is Medical Education the new PR?Phil Sheldon, Managing Director, Resolute Communications:Clients are increasingly waking up to the fact that medical …
Feature

Edelman scoops European Viagra account

May 23, 2007 Medical Communications

Pfizer has appointed PR agency Edelman to raise the European profile of its blockbuster erectile dysfunction treatment, Viagra.The company has …
News

Med Ed comes of age

May 17, 2007 Medical Communications, Sales and Marketing medical education

Even a casual observer will have noticed the large contribution pharma makes to postgraduate medical education, both in the UK …
Feature

Roche selects Ketchum for pandemic work

May 17, 2007 Medical Communications

PR agency Ketchum has scooped a global account for Tamiflu as Roche begins further research into its use against bird …
News

Leapfrog leads Adventis’ online drive

May 10, 2007 Medical Communications digi

Leapfrog has expanded its multimedia division as part of an investment drive into cutting-edge technologies by its parent company, marketing …
News

The End of the Junket?

May 10, 2007 Medical Communications, Sales and Marketing ethics

Once considered a perk of the job by some doctors, trips to glamorous locations paid for by pharma companies are …
News

Athena wins two Pfizer accounts

April 18, 2007 Medical Communications

Athena Medical PR has been appointed by Pfizer UK to run its PR campaigns for two of its anti-infective products: …
News

Resolute to open New York office

April 12, 2007 Medical Communications Resolute

London-based healthcare consultancy Resolute is to break into the all-important US market by opening an office in New York.Resolute was …
News

You have 6 new messages

March 26, 2007 Medical Communications, Sales and Marketing e-marketing, marketing, marketing mix, new media

What are the biggest challenges in 2007 for e-marketing?Overexposure of e-detailing gave a poor response in many cases in 2006 …
Feature

Shire to raise Alzheimer’s awareness

March 21, 2007 Medical Communications

Shire Pharmaceuticals has appointed PR and med ed firm hsdcommunications to help raise awareness of its Alzheimer's treatment Reminyl.The specialty …
News

E-marketing has arrived…but not everyone has noticed

March 19, 2007 Medical Communications, Sales and Marketing e-marketing, marketing, new media

Feature

Pharmafocus Europe

March 12, 2007 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Europe, Pharmafocus

Pharmafocus Europe is a new publication set to become an indispensable business tool for pharmaceutical industry executives with an interest …
Feature
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