inVentiv Health launches Super Agency
pharmafile | March 2, 2012 | News story | Medical Communications | PR, iHCE, inVentiv, inVentiv Health Communications/Europe
inVentiv Health Communications/Europe (iHCE) has opened new headquarters in London which will serve as a hub for all European operations and support its consolidated communications business.
inVentiv Health is a global provider of clinical, commercial and consulting services to the healthcare industry and last August announced the launch of iHCE. Since then, iHCE has built a ‘Super Agency’ in which barriers between advertising, PR, public policy, market access, medical education, marketing, branding and digital services have been broken down.
Done as One
iHCE’s new operational hub enables this ‘Done as One’ philosophy removes barriers between communications disciplines to create teams that view problems from multiple perspectives and draw on a range of skills.
“From deep collaboration emerge solutions that are unique in the healthcare industry,” said Bob Chandler, senior vice president of Marketing and Communications of inventive Health and head of iHCE.
“Our company structure allows us to draw upon a wealth of talent and deep insight across many disciplines, while our new European Headquarters helps us better serve our clients and facilitate growth throughout Europe. This is a very exciting time.”
iHCE has also announced the appointment of Nick Bartlett, Damon Caiazza and Peter Comber to senior management roles. Bartlett will lead iHCE’s digital and social media business, Caiazza will head advertising, and Comber will oversee the company’s creative services.
Bartlett joins iHCE from Publicis Life Brands Resolute, where he held the position of digital strategy director. iHCE promoted both Caiazza and Comber, who held similar roles at GSW Europe, an inVentiv Health company. All three will work closely within specific markets and with inVentiv business units to support ambitious goals for local and regional growth through the delivery of best-in-class services.
Commenting on the appointments, Fiona Hall, senior managing director of iHCE, said the firm was committed to a multidisciplinary service to clients.
“As part of our senior management team, Nick, Damon and Peter will support our go-to-market strategy rooted in client demand for effective, actionable multidisciplinary services that reach target audiences with greater speed and relevance.”
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