Digital Pharma: The Best of Health in digital
pharmafile | July 1, 2011 | News story | Medical Communications | Best of Health, Digital Pharma blog, awards, digital marketing, medical communications news
Recognition for digital pharma marketing has been slowly increasing over the last couple of years and last night’s Best of Health ceremony provided further evidence.
This year’s IPA event saw a four-fold increase in the number of prizes given for digital work, and an online campaign even picked up one of the top prizes.
The Best of Show – Consumer award, as well as a Gold award for Consumer, Digital Media, went to the Bayer Healthcare’s Questival festival-themed website, but looking at the bigger picture off-line campaigns reigned supreme.
But while nearly 85% of the 102 awards went to non-digital work (see full list of winning campaigns), there was recognition on the night for some innovative digital campaigns.
To see all the winning campaigns, view the Pharmafocus-produced online IPA Best of Health Awards 2011 brochure.
Here is some of the key award-winning digital work:
Questival for Bayer HealthCare, by Langland – Gold, Consumer, Digital Media and Best of Show – Consumer
ITP Village for Amgen, by Brand (x) Communications – Silver, Healthcare Professional, Digital Media and Consumer, Digital Media
Stalevo Dose Tool for Orion, by Langland – Silver, Healthcare Professional, Digital Media and Healthcare Professional, Sales Material
Calcified Heart for Genzyme, by Langland – Bronze, Healthcare Professional, Digital Media
Depo-Medrone for Pfizer, by Nitrogen (A Huntsworth Health Company) – Bronze, Healthcare Professional, Digital Media
More than Psoriasis for LEO Pharma, by Langland – Bronze, Healthcare Professional, Digital Media
Constipation Toilet Tool for Norgine, by Wallace – Consumer, Digital Media
Fact To Fitness for Bayer HealthCare, by Langland – Consumer, Digital Media
Abraxane for Celgene, by The Cement Bloc [breast cancer community/forum, password protected] – Consumer, Digital Media
Adenuric for A. Menarini Pharma U.K. S.R.L, by Life – Consumer, Digital Media
To view more online initiatives visit the Digital Pharma Directory’s campaign section
Dominic Tyer is web editor for Pharmafocus and InPharm.com and the author of the Digital Pharma blog He can be contacted via email, Twitter or LinkedIn.
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