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The NHS and pharma: Let’s work together

Research and Development, Sales and Marketing | NHS, healthcare, industry relations, joint working, pharma

In the last 10 years, pharma’s relationship with the NHS has undergone a transformation. For one thing, it’s difficult now …

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Close encounters with the NHS

Research and Development, Sales and Marketing | NHS, healthcare, industry relations, pharma

Most marketers in the pharma industry understand the need to get alongside and talk to key people in the NHS …

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Are you connecting with your customers?

Sales and Marketing | customers, marketing

Insights (or customer insights) seems to be the current buzzword in the pharmaceutical industry. But is it something we should …

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Mood swings: the ups and downs of moving jobs

Business Services | career, planning, recruitment

How many times do you come across that old cliche about an emotional rollercoaster? It seems to be applied to …

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Time is money in R&D

Research and Development | clincial trials, drug development, productivity

There is a much-quoted statistic, which has become so hackneyed that it's largely ignored these days, but while you are …

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Remote Control

Business Services | home working, recruitment, remote working

Vorsprung durch technik? Technological advances have allowed employees to spend increasing amounts of time working remotely away from the office. …

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Clinical Trials: The future is hub-shaped

Research and Development | clinical trials, design

The global clinical trials market continues to grow and is currently worth an estimated $10 billion; so much so that …

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Perfect pitch: has your salesforce got it?

Sales and Marketing | sales, strategy

Back in the 70s, pharmaceutical sales reps were detail men. They spent more time giving details to doctors about their …

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Super-rep: working with the new NHS

Sales and Marketing | NHS, sales, strategy

Every year could be called a watershed year for the NHS – it seems that constant change and reinvention is …

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The Changing Face of Medical Education

Medical Communications, Sales and Marketing | medical education

Is Medical Education the new PR?Phil Sheldon, Managing Director, Resolute Communications:Clients are increasingly waking up to the fact that medical …

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Med Ed comes of age

Medical Communications, Sales and Marketing | medical education

Even a casual observer will have noticed the large contribution pharma makes to postgraduate medical education, both in the UK …

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Training marketers in the gentle art of teamwork

Business Services | recruitment, training

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Can pharma meet the generic challenge?

Sales and Marketing | generics, pharma, sales

The global pharmaceutical industry has generally been seen as one of the most successful industries in delivering revenue growth with …

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Making Europe’s salesforces leaner and meaner

Sales and Marketing | Europe, representatives, sales, strategy

The world of pharma salesforce management is witnessing a serious move away from mass detailing to a system based on …

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NICE in the dock: what the judicial review means for pharma

Research and Development, Sales and Marketing | NICE, UK, healthcare, judicial review

The National Institute for Health and Clinical Excellence (NICE) has been at the centre of controversy ever since its inception …

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