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Let’s build on 60 years of the NHS and pharma working together

| ABPI, NHS, Richard Barker, nhs 60 years

Ever since Aneurin Bevan launched Britain’s fledgling health service in 1948, the UK-based pharmaceutical industry and the NHS have stood …

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One problem, many solutions: understanding European healthcare

Sales and Marketing | Europe, healthcare, marketing

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The counterfeit clampdown

Manufacturing and Production | Europe, counterfeits, parallel trade

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Global marketing and the shifting balance of power

Sales and Marketing | US, global, marketing

As a marketer in the international pharmaceutical world, it is very likely that the brand we are responsible for has …

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The cultural shift of key account management

Sales and Marketing | key account management, sales

Key account management is a relatively new development in the pharmaceutical industry, but it is now being widely adopted as …

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Medical education: Do you know your audience?

Medical Communications, Sales and Marketing | communications, medical education

Medical education has always been an important part of the mix within pharmaceutical marketing. The planning and development of high …

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Pharmacy: the new frontline

Sales and Marketing | pharmacy

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Close to home: the UK’s regional NHS influencers

Sales and Marketing | NICE, UK, healthcare, influencers, regional

With so much attention directed at NICE since the parliamentary health select committee reported on the organisation in January, it …

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7 principles in marketing to the new NHS

Sales and Marketing | NHS, healthcare, marketing

Developing a successful market access strategy has become the Holy Grail for brand teams across the UK pharmaceutical industry.

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Being ‘bumped’: the new alternative to redundancy

Business Services | careers, recruitment, redundancy

 The pharmaceutical industry is currently in the midst of major restructuring, with many of the sector’s leading companies in the …

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Should I stay or should I go?

Business Services | career, planning, recruitment

You have been bored lately. You don't believe you can progress in your career any further at your present company. …

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Regional research still hampered by cross-border differences

Research and Development | Europe, clinical trials, research

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A sea of paperwork or business as usual?

Medical Communications, Sales and Marketing | 2008, ABPI, UK, code, marketing, pharma

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Can your brand stand out in a crowd?

Sales and Marketing | branding, marketing

The 'value proposition' is a good example. It is a buzz-word used by marketers the world over, and yet far …

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Olympian projects require world-class planning

Research and Development | clinical trials, project planning

The latest edition of the CMR International R&D Factbook shows that the mean time from protocol approval to final report …

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