A faster NICE and a ‘right’ to drug access in NHS Constitution
July 1, 2008Sales and Marketing NICE
The problem of access to new cancer treatments and other medicines is to be addressed as part of the newly …
Latest news from Datamonitor
June 30, 2008Sales and Marketing
Can technology diminish reliance on heart transplants?Growing risk factors in an ageing population have driven the rising prevalence of heart …
Darzi review must present a ‘clear vision’ of reform
June 27, 2008hc
Ministers must clearly explain what NHS reforms are meant to achieve if they want them to succeed, according to an …
Lilly launches television campaign for ED awareness
June 27, 2008Medical Communications
Lilly is to launch a groundbreaking erectile dysfunction awareness campaign, specifically targeting younger men who tend to neglect the problem. …
NICE budget to be ‘significantly increased’
June 27, 2008Sales and Marketing
The government is to significantly increase NICE's budget to allow it to take on more work, according to the watchdog's …
Incentives lacking for NHS changes
June 26, 2008The King's Fund has warned that there remain significant barriers to shifting the balance of healthcare to local settings. Despite …
NHS urged to tackle health inequalities
June 24, 2008The government has published a set of detailed health profiles highlighting local health 'hotspots' in a bid to address the …
Global marketing and the shifting balance of power
June 23, 2008Sales and Marketing US, global, marketing
As a marketer in the international pharmaceutical world, it is very likely that the brand we are responsible for has …
Chandler Chicco unveils market access unit
June 23, 2008Medical Communications
Chandler Chicco has launched a new business unit specifically aimed at smoothing the route to market for new products. The …
GSK wins UK cancer vaccine contract
June 19, 2008Sales and Marketing
The government has picked GlaxoSmithKline's Cervarix as the sole vaccine for its forthcoming national cervical cancer immunisation programme. Cervarix has …
The cultural shift of key account management
June 19, 2008Sales and Marketing key account management, sales
Key account management is a relatively new development in the pharmaceutical industry, but it is now being widely adopted as …
Ranbaxy to have exclusive Lipitor generic launch
June 19, 2008Sales and Marketing generics
Ranbaxy has secured a highly lucrative out-of-court settlement with Pfizer that allows it to launch a generic version of Lipitor …
Better palliative care needed for cancer sufferers
June 19, 2008A national audit of care received by people in England and Wales with oesophago-gastric cancer has concluded that care has …
Actimis could breath new life into Boehringer respiratory franchise
June 19, 2008Sales and Marketing
Boehringer Ingelheim is to buy Actimis Pharmaceuticals and its pipeline asthma treatment in a deal that could be worth as …
Government and pharma strike new drug price deal
June 18, 2008Sales and Marketing
The government and the pharmaceutical industry have reached an 'outline' agreement for the hotly anticipated revised Pharmaceutical Price Regulation Scheme. …
Government to review co-payment rules
June 18, 2008The government is set to review its policy on 'co-payment' for medicines, which could enable patients to contribute towards the …
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