Too close for comfort?
January 19, 2004Medical Communications, Sales and Marketing doctors, industry reputation
The pharmaceutical industry's increasing scale and influence means that no part of its conduct is above scrutiny, and criticism of …
Pfizer to sell-off sixty OTC products in Europe
January 16, 2004Pfizer is looking to sell off about 60 non-core consumer products in Europe to position the business for long-term growth …
Eloxatin approved in US as first line treatment
January 16, 2004Sanofi-Synthelabo's Eloxatin has received US approval for use as first line treatment of colorectal cancer in combination with standard treatment …
W.A.R marshals forces for healthcare push
January 16, 2004Independent marketing communications agency Ware Anthony Rust has consolidated its healthcare accounts into a new division prompted by the sector's …
Genzyme to set up research facility in UK
January 16, 2004Genzyme, one of the US' most successful biotechnology companies has chosen Cambridge as the location of its first research centre …
More states defy FDA warnings on re-imports
January 15, 2004A number of states and cities are drawing up plans to import medicines from Canada in open defiance of the …
New patient forums launch recruitment drive
January 8, 2004New bodies intended to give patients and the public a greater say in their local health service have been launched …
Exanta ready for launch across Europe
January 7, 2004AstraZeneca's new blockbuster candidate Exanta has been approved in France for the prevention of blood clots in major orthopaedic surgery.The …
Prescribing indicators included in PCT ratings overhaul
January 7, 2004The performance indicators used to calculate the star ratings of trusts in England have been given a major overhaul following …
Elan sells European sales and marketing business for $120 million
January 5, 2004Elan
Debt-laden Irish pharma company Elan has sold its European sales and marketing business to Medeus – a new pharma company …
New GP contract ready for local negotiation
January 5, 2004The final details of the new general medical services (GMS) contract have been agreed by the government, PCT and doctors' …
Get out of the ‘arms race’
December 16, 2003Sales and Marketing sales, sales force, strategy, technology
As healthcare consumers take more responsibility for their health, analysts predict the dynamic between the traditional pharma sales force, healthcare …
Pfizer hits out at SSRI ruling
December 15, 2003Sales and Marketing
Pfizer has criticised new UK guidance advising doctors that Prozac is the only SSRI anti-depressant safe to prescribe to children.The …
Elan to sell European assets
December 12, 2003Sales and Marketing Elan
Indebted Irish pharmaceutical company Elan has confirmed that it is in talks to sell part of its European operations.The company …
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