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NICE budget to be ‘significantly increased’

June 27, 2008
Sales and Marketing

The government is to significantly increase NICE's budget to allow it to take on more work, according to the watchdog's …

News

Incentives lacking for NHS changes

June 26, 2008

The King's Fund has warned that there remain significant barriers to shifting the balance of healthcare to local settings. Despite …

News

Latest news from Datamonitor

June 25, 2008
Sales and Marketing

News

NHS urged to tackle health inequalities

June 24, 2008

The government has published a set of detailed health profiles highlighting local health 'hotspots' in a bid to address the …

News

Global marketing and the shifting balance of power

June 23, 2008
Sales and Marketing US, global, marketing

As a marketer in the international pharmaceutical world, it is very likely that the brand we are responsible for has …

Feature

Chandler Chicco unveils market access unit

June 23, 2008
Medical Communications

Chandler Chicco has launched a new business unit specifically aimed at smoothing the route to market for new products. The …

News

Patient groups unite to block DTC information from pharma

June 20, 2008
Medical Communications

News

GSK wins UK cancer vaccine contract

June 19, 2008
Sales and Marketing

The government has picked GlaxoSmithKline's Cervarix as the sole vaccine for its forthcoming national cervical cancer immunisation programme. Cervarix has …

News

The cultural shift of key account management

June 19, 2008
Sales and Marketing key account management, sales

Key account management is a relatively new development in the pharmaceutical industry, but it is now being widely adopted as …

Feature

Ranbaxy to have exclusive Lipitor generic launch

June 19, 2008
Sales and Marketing generics

Ranbaxy has secured a highly lucrative out-of-court settlement with Pfizer that allows it to launch a generic version of Lipitor …

News

Better palliative care needed for cancer sufferers

June 19, 2008

A national audit of care received by people in England and Wales with oesophago-gastric cancer has concluded that care has …

News

Actimis could breath new life into Boehringer respiratory franchise

June 19, 2008
Sales and Marketing

Boehringer Ingelheim is to buy Actimis Pharmaceuticals and its pipeline asthma treatment in a deal that could be worth as …

News

Government and pharma strike new drug price deal

June 18, 2008
Sales and Marketing

The government and the pharmaceutical industry have reached an 'outline' agreement for the hotly anticipated revised Pharmaceutical Price Regulation Scheme. …

News

Government to review co-payment rules

June 18, 2008

The government is set to review its policy on 'co-payment' for medicines, which could enable patients to contribute towards the …

News

Restylane TV campaign a first for ‘cosmaceuticals’

June 18, 2008
Sales and Marketing Allergan, Eurocom, Restylane, disease awareness campaigns

The first European television adverts to promote a ‘cosmaceutical’ product have been broadcast in the UK.They feature Restylane, which is …

News

Quintiles and Parexel battle for ClinPhone

June 17, 2008
Sales and Marketing

Clinical trial software specialist ClinPhone is at the centre of a bidding war between two of the world's largest clinical …

News

Medical education: Do you know your audience?

June 16, 2008
Medical Communications, Sales and Marketing communications, medical education

Medical education has always been an important part of the mix within pharmaceutical marketing. The planning and development of high …

Feature

Latest news from Datamonitor

June 16, 2008
Medical Communications digi

'Conservative' pharmaceutical industry slow to take advantage of online marketing opportunitiesWhile the internet has altered the landscape in the retail …

News

Private executives to run NHS trusts

June 13, 2008

The government has sent a warning to failing NHS trusts that their management will be turned over to the private …

News

Januvia study shows hypoglycaemia benefit

June 13, 2008
Sales and Marketing

A new study of Merck Sharp & Dohme's Januvia showed it lowered the risk of hypoglycaemia, compared to an older …

News
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