Sales and Marketing

Showing 9 posts of 11469 posts found.

Usability: mumbo jumbo or magic bullet?

October 9, 2003 Sales and Marketing digi pharma

Usability is, broadly, a measure of the time it takes to find and enter a website, and do something useful …

Parallel trade: is pharma fighting a losing battle?

October 8, 2003 Sales and Marketing ABPI, EU, UK, parallel trade

Parallel trade has become the bete noire of the European pharmaceutical industry, a terrible beast it can only hold at …

Viagra in shape despite close shave

October 8, 2003 Sales and Marketing EU, patents, viagra

The success this year of Remington Consumer Products in the European Court of Justice (ECJ) in a long running dispute …

Is pharma forever in the box?

October 8, 2003 Sales and Marketing marketing ideas

Most people would agree that in business we need new and compelling ideas. But it always intrigues me that so …

Launch summery…

October 8, 2003 Sales and Marketing product launch

The summer period is traditionally a quiet time for the pharmaceutical industry, especially when it comes to product launches.

Delays push SkyePharma back into red

October 3, 2003 Sales and Marketing

Drug delivery specialist SkyePharma losses grew in the first half of 2003 to £18.6m due primarily to delays to several …

Our tongue-tied patent system

October 1, 2003 Sales and Marketing EU, patents

The concept and creation of the Community Patent has been discussed without success for over 30 years, but substantial progress …

Pick’n’mix for sales success

October 1, 2003 Sales and Marketing recruitment, sales, sales representatives

A recent look at InPharm.com reveals that there are currently more than 2,200 vacancies in the pharma industry, the vast …

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