US
Preparing for the US generics boom
December 15, 2008Sales and Marketing US, generics
One of Barack Obama's key goals as president is to reduce healthcare costs, particularly those related to prescription medications, by …
MedImmune’s respiratory treatment faces US approval delay
December 3, 2008Sales and Marketing US, reg, resp
One of MedImmune's key products has hit a delay in the US, after regulators demanded further data. The FDA asked …
Hope for Obama’s healthcare IT plan
December 1, 2008Sales and Marketing US, hc, reform
The election of Barack Obama has brought high expectations, with his "Change Can Happen" mantra signaling to many that a …
US survey highlights co-payment worries
November 11, 2008Sales and Marketing US, hc, reform
A US survey has shown that concern about the high cost of medicines means that many patients are not taking …
Healthcare challenges ahead for Obama
November 6, 2008Sales and Marketing US, reform
After his resounding election victory, America's new President-Elect Barack Obama is already assembling his White House team. During the election, …
Giuliani to argue Ranbaxy’s case in US
September 18, 2008Sales and Marketing US, generics
Indian generics firm Ranbaxy has hired former New York mayor Rudolf Giuliani to help reverse an FDA block on imports …
Pfizer declares revolution in US medical education funding
July 3, 2008Medical Communications, Sales and Marketing CME, US, ethics
A revolution in the funding of continuing medical education is on the cards after Pfizer declared it would no longer …
Global marketing and the shifting balance of power
June 23, 2008Sales and Marketing US, global, marketing
As a marketer in the international pharmaceutical world, it is very likely that the brand we are responsible for has …
Moore’s Sicko documentary launched in US
July 5, 2007Sales and Marketing EU, US, hc, reform
Michael Moore's new film about the US healthcare system, Sicko, is stirring controversy following its release in cinemas across America …
Change in US law could cut drugs spending by $30 billion
April 12, 2007Sales and Marketing US, reform
Calls to allow the US government to negotiate drug prices with the pharmaceutical industry have been reawakened by a new …
Pfizer cuts 2,200 US sales reps
December 1, 2006Sales and Marketing Pfizer, US, job cuts, salesforce
Pfizer has announced a cut of 20% to its US salesforce, a move it says will help it adapt to …
Medicare reform will expand US market
November 27, 2003Medicare, US, healthcare reform
America’s long-awaited reform of the Medicare health insurance system has received the backing of both Houses of government, giving over …
Latest content
FibroFind appoints Lee Borthwick as CEO
