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product portfolio

Showing 3 posts of 3 posts found.

Managing the Franchise

October 4, 2010
Sales and Marketing branding, marketing, product portfolio

Commercial managers who are responsible for a number of brands face a constant dilemma in choosing where across the franchise …

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Portfolio Harmony in five easy steps

February 5, 2010
Sales and Marketing product portfolio

Portfolio planning should be a practical process that delivers a programme of work to take you to sunnier shores. All …

Feature

Specialising for success

October 29, 2008
Research and Development, Sales and Marketing marketing, product portfolio

From the middle of the last century, the likes of GSK, Pfizer, AstraZeneca, Bristol Myers Squibb and others have made …

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The Gateway to Local Adoption Series

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