NHS
The new GP contract : incentives for pharma too
October 29, 2003GP contract, NHS, healthcare
As the final details of the new GP contract are decided, the pharmaceutical industry is now preparing itself for a …
The new GP contract
October 28, 2003GP contract, NHS, healthcare
The new GP contract was supported by a massive 79 per cent of those GPs who voted for it, despite …
Blair and Milburn braced for foundation trust backlash
October 28, 2003NHS
The Government’s controversial plans to introduce foundation hospitals are on a knife-edge ahead of a Commons vote on the reform …
Translating NHS reform into healthy profits
October 21, 2003Sales and Marketing NHS, healthcare, reform
Mind the gap
October 20, 2003Sales and Marketing NHS, healthcare, industry relations
There is a disconnection between what primary care organisation influencers want from a relationship with the pharma industry, and what …
Kicking the habit on prescription
October 14, 2003Sales and Marketing NHS, smoking cessation
NRT products have played a leading role in making the UK's smoking cessation services that rare thing – a genuine …
Concept testing: the collision of two worlds
October 9, 2003Medical Communications NHS, advertising, concept testing
Market research is a vital part of pharmaceutical marketing. If you don't talk independently to your audience, the people who …
Creating a patient-centred NHS
October 8, 2003NHS, healthcare, patients
First the good news. Everybody from the Government, to patients and all the NHS bodies in-between agrees that the vision …
Health authorities blocking change, say PCTs
October 8, 2003NHS, NHS Alliance
Strategic health authorities are too far removed from PCTs to help them innovate as they work on their plans for …
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