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forecasting

Showing 3 posts of 3 posts found.

Enbrel

Forecasting future launch success

September 8, 2011
Sales and Marketing Champix, Enbrel, forecast planning, forecasting

Pharmaceutical companies are moving into new and sometimes very different (often specialised) therapy areas, because of global market conditions and …

Feature

Service Insight: Producing a better sales forecast

March 21, 2011
Sales and Marketing Dr Hazel Rudge-Pickard, Pickard-Smith Consulting, Service Insight, forecasting

SERVICE INSIGHT

Feature

A new generation of analogues for valuing strategy

November 22, 2010
Sales and Marketing Alex Blyth, MSI, forecasting, marketing, marketing strategy

Anyone who is involved in the planning of pharma marketing campaigns will know that the Holy Grail is trying to …

Feature
The Gateway to Local Adoption Series

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