emerging markets

Showing 7 posts of 52 posts found.

Brazil

Emerging Markets: finding your way in a Brave New World

March 1, 2010
Sales and Marketing Brazil, China, India, Russia, em, emerging markets, sales, sales force effectiveness

Ask almost any pharmaceutical marketer where the future growth lies for the industry, and the answer will be almost certainly …

Pfizer, Lilly and Merck partner for cancer research

February 23, 2010
Research and Development Asia, Cancer, developing world, em, emerging markets

Three pharma companies have formed a not-for-profit organisation, the Asian Cancer Research Group (ACRG), to boost work on treating common …

Pfizer launches e-payment scheme for emerging markets

February 8, 2010
Sales and Marketing Pfizer, discount, em, emerging markets

Pfizer is reaching further into emerging markets with the launch of an e-payment scheme that offers patients deep discounts on …

Turkey flag

2010 and beyond

January 25, 2010
Sales and Marketing em, emerging markets, industry

The global pharma market is expected to grow between 4 to 6% on a constant dollar basis and is expected …

Moscow's Red Square

Russia’s health drive to help pharma growth

January 22, 2010
Sales and Marketing Russia, em, emerging markets, industry

Russia endured a turbulent 2009 in economic terms, thanks to the steep drop in oil prices, but the country is …

Emerging confidence

October 2, 2008
Research and Development, Sales and Marketing emerging markets, evidence-based medicine

 The wisdom that emerging markets are vital to the pharmaceutical and biotechnology industry’s future has become a lot more conventional …

AstraZeneca signs Singapore cancer research deal

August 15, 2008
Research and Development AstraZeneca, Singapore, emerging markets

 AstraZeneca has signed a deal to work with Singapore’s National Cancer Centre and National University Hospital to develop new cancer …

The Gateway to Local Adoption Series

Latest content