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Pharma blogs: going beyond the press release?

October 7, 2013
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing ABPI, blogs, press releases, social media

The rise of personal blogging has grown in the past decade with millions taking to the internet to tell their …

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Digital Pharma: Pfizer UK’s online surgery (case study)

January 24, 2011
Medical Communications Digital Pharma blog, Facebook advertising, Google Adwords, ManMOT, PR, Pfizer, Twitter, blogs, male health

Pfizer UK’s online male health clinic Man MOT was launched last summer to offer men confidential advice and information about …

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