Sales and Marketing

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Avastin partners boosted by lung cancer data

March 17, 2005 Sales and Marketing

The share prices of Roche and Genentech have risen sharply on the back of news that Avastin extends the life …

BMS hepatitis drug set for approval

March 17, 2005 Sales and Marketing

Bristol-Myers Squibb's Baraclude (entecavir) has been recommended for first-line treatment of chronic hepatitis B despite potential cancer risks.The US Food …

US doctors oppose black box warning for eczema drugs

March 17, 2005 Sales and Marketing

US dermatologists have voiced their disapproval of new FDA restrictions on two eczema drugs because of potential cancer risks.The US …

MRC collaborates with Pfizer on enigmatic drug targets

March 16, 2005 Sales and Marketing

Pfizer has entered into a collaboration with the UK's Medical Research Council commercial arm to develop new drug discovery techniques.Medical …

Telemedicine ‘disappearing from the NHS’

March 16, 2005 Sales and Marketing

The hi-tech vision of doctors communicating with their patients via video, digital imaging and electronic data transmission is as far …

Biotech blockbusters push industry sales over $500 billion

March 14, 2005 Sales and Marketing

The global pharmaceutical industry achieved annual sales of over $500 billion for the first time ever in 2004, up 7% …

Seroquel shows promise in Alzheimer’s

March 9, 2005 Sales and Marketing

New data shows AstraZeneca's blockbuster drug Seroquel to be effective in reducing agitation in elderly patients with Alzheimer's disease (AD).Seroquel …

SSRI guidance unchanged, says MHRA

March 9, 2005 Sales and Marketing

UK regulator the MHRA has reiterated its guidance on SSRI antidepressants and stressed their safety after a new article linked …

Potential blockbuster Tysabri pulled after patient death

March 9, 2005 Sales and Marketing

Elan and Biogen Idec have stopped marketing Tysabri (natalizumab), their new multiple sclerosis treatment, and asked doctors not to prescribe …

ABPI to oppose strictest measures in pan-European code of practice

March 3, 2005 Sales and Marketing

A pan-European code of practice is being drawn up by the pharmaceutical industry organisation EFPIA in response to continuing criticism …

GSK rebrands AIDS drugs to foil illegal imports

March 2, 2005 Sales and Marketing

GlaxoSmithKline has rebranded its Aids drugs supplied to sub-Saharan Africa to stop illegal re-importation to Europe.The company said parallel importers …

Singulair gains dual asthma-hayfever indication

March 2, 2005 Sales and Marketing

Merck Sharpe & Dohme's blockbuster oral asthma treatment Singulair has received an expanded UK licence for the treatment of adult …

NHS is behind us, says rep-free Takeda

March 1, 2005 Sales and Marketing Davis, Takeda, sales and marketing

Takeda UK says new market research shows healthcare professionals and NHS managers are in favour of its revolutionary move away …

Cymbalta approved for second indication

February 24, 2005 Sales and Marketing

Cymbalta has received European approval for diabetic peripheral neuropathic pain (DPNP) in adults, with its marketers keen to meet what …
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