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Sales and Marketing

Showing 15 posts of 11524 posts found.

Nearly half of doctors unaware of industry Code of Practice

March 28, 2006 Sales and Marketing

Nearly half of all doctors are unaware that the UK pharmaceutical industry operates a code of practice, a new survey …
News

Schering backs merger with Bayer

March 24, 2006 Sales and Marketing

The management of Schering has unveiled a surprise merger deal with fellow German pharmaceutical company Bayer, in a move designed …
News

Protelos ‘unique’ among osteoporosis treatments

March 21, 2006 Sales and Marketing

Servier says new data on its osteoporosis treatment Protelos shows it reduces women's long-term risk of bone fractures by a …
News

Whatever happened to e-marketing?

March 17, 2006 Sales and Marketing

Is e-marketing dropping off pharma marketing's radar, or are opportunities going begging? Three or four years ago, it was the …
Feature

Pharma heading for collision course over cancer drug costs

March 16, 2006 Sales and Marketing

Fears that the pharmaceutical industry could be on a collision course with Europe's healthcare payers over new high priced medicines …
News

A place in pharma’s history of innovation

March 15, 2006 Sales and Marketing prix galien

Registration has begun for entrants to the 2006 UK Prix Galien, which takes place at the Houses of Parliament this …
Feature

Schering to fight takeover bid from Merck KGaA

March 14, 2006 Sales and Marketing

A hostile takeover bid has been launched by Merck KGaA for rival German pharmaceutical company Schering.Both companies are enjoying strong …
News

We’re part of the solution, pharma tells Europe

March 13, 2006 Sales and Marketing

Europe’s pharmaceutical industry body EFPIA has launched a new promotional campaign for the sector, which it hopes will raise awareness …
News

New Novartis blindness treatment filed in Europe

March 2, 2006 Sales and Marketing AMD, Lucentis, Novartis

Lucentis, a new treatment for neovascular age-related macular degeneration or ‘wet AMD’ has been submitted by Novartis to the European …
News

GSK launches Europe’s first rotavirus vaccine

March 1, 2006 Sales and Marketing

GlaxoSmithKline has launched Rotarix in Europe, the first ever marketed vaccine against rotavirus gastroenteritis, a common but potentially lethal condition …
News

Bioenvision’s leukaemia treatment gains positive opinion

March 1, 2006 Sales and Marketing

Bioenvision has received a positive opinion from the European Medicines Agency for Evoltra (clofarabine), the first drug specifically developed for …
News

Erbitux closer to head and neck cancer approval

March 1, 2006 Sales and Marketing

Merck KGaA's targeted cancer treatment Erbitux has moved a step closer to receiving EU approval to extend its licence to …
News

Novartis files new Hepatitis B treatment in Europe

February 28, 2006 Sales and Marketing

Novartis has filed its new hepatitis B treatment telbivudine in the European Union, and says it represents a potential new …
News

ABPI chief calls for ‘new rules of engagement’

February 23, 2006 Sales and Marketing

UK pharmaceutical industry leader Richard Barker has called for a fundamental rethink in the way the industry and the NHS …
News

Gene silencing technology to be used in war against bird flu

February 23, 2006 Sales and Marketing

Cutting edge technology will be used develop new drugs to treat dangerous strains of influenza, including the threat of a …
News
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