Sales and Marketing

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New diabetes drug Byetta set for European approval

September 22, 2006 Sales and Marketing Byetta, diabetes

Lilly and Amylin's new diabetes treatment Byetta is set for European approval following recommendation from medicines regulator the EMEA.Byetta (exenatide) …

Merck to buy Serono for $13 billion

September 22, 2006 Sales and Marketing Merck Serono

German pharma company Merck is to acquire Serono for $13.5 billion, creating one of Europes largest bio-pharmaceutical technology companies.The new …

Waving not drowning: tackling NHS reform

September 18, 2006 Sales and Marketing NHS, healthcare, marketing, strategy

New NHS initiatives, restructuring plans and government health policies seem to be announced and introduced on a never-ending basis, with …

Lipitor patients sue Pfizer

September 14, 2006 Sales and Marketing patients

A series of personal injury lawsuits filed in the US have taken aim at Pfizer's marketing practices for its blockbuster …

Dolan forced out over Plavix affair

September 13, 2006 Sales and Marketing ethics

Peter Dolan, the chief executive of Bristol-Myers Squibb has been forced to resign after the company's legal advisor called for …

Cannabis-derived MS treatment filed in Europe

September 5, 2006 Sales and Marketing GW Pharmaceuticals, Sativex

Sativex, the cannabis-derived product developed by GW Pharmaceuticals could be finally set for approval after a delay of around two …

Generic Plavix challenge hits BMS and Sanofi forecasts

September 5, 2006 Sales and Marketing

A US district court has granted an injunction to stop sales of the generic version of  blood-thinner Plavix,  the world's …

One in four older patients missing out on medicines

September 4, 2006 Sales and Marketing patients

More than a quarter of older patients in the UK are missing out on medicines, either because they simply fail …

Contract Sales: the issues in the field

September 1, 2006 Sales and Marketing contract sales, outsourcing, sales

The changing NHS customerAs NHS customers change, CSOs are having to adapt and forge new partnerships, and develop new skills.

Women’s European pharma network launched

September 1, 2006 Research and Development, Sales and Marketing Europe, association, pharma

 Over the years, the numbers of women taking up positions of authority in the pharmaceutical industry has grown considerably, and …

EU approval for Novartis’ Exjade

August 31, 2006 Sales and Marketing

Novartis' new treatment for the rare and difficult to treat condition of transfusional iron overload has been approved in the …

Business Intelligence Awards launched

August 23, 2006 Sales and Marketing BHBIA

The first ever awards for business intelligence and market research in the UK pharmaceutical industry have been launched to recognise …

New broom Kindler sweeps away Pfizer bureaucracy

August 21, 2006 Research and Development, Sales and Marketing

Pfizer's new chief executive Jeffery Kindler has unveiled changes to the company's senior management structure just days into his new …

Head-to-head: Nice and the SMC

August 16, 2006 Research and Development, Sales and Marketing NICE, SMC, healthcare

The announcements on NHS budget deficits and the debates surrounding the prescribing of costly drugs, such as in the  Herceptin …

NICE gives breast cancer drugs the green light

August 15, 2006 Sales and Marketing

Aromatase inhibitors are to become more widely available for post-menopausal women with early breast cancer.As expected, NICE's final appraisal determination …
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