Sales and Marketing

Showing 15 posts of 11524 posts found.

Positive EU opinion for pancreatic cancer drug Tarceva

January 3, 2007 Sales and Marketing

Roche and Genentech's Tarceva has received a positive EU opinion for the treatment of metastatic pancreatic cancer and approval is …

Are you reaching your customers?

January 3, 2007 Sales and Marketing NHS, healthcare, market access, marketing, strategy

The NHS is changing, and it's doing so at a rate faster than at any time in its history. Huge …

Pharma failing to address MRSA drugs market

January 2, 2007 Research and Development, Sales and Marketing

News that a new strain of the MRSA bug has reached Europe from the US has left drug developers under …

New consultancy to address pharma’s NHS funding challenge

January 2, 2007 Sales and Marketing

A new consultancy has been launched by a team of pharma and NHS veterans to help companies bring new products …

Pfizer launches online pipeline tracker

December 21, 2006 Sales and Marketing

Pfizer has launched a new online service which provides detailed insight into its R&D pipeline.The company is taking a lead …

Novartis enters late-stage trials for new hepatitis C drug

December 21, 2006 Research and Development, Sales and Marketing

Novartis, in collaboration with a US biotech company, has initiated phase III trials of a chronic hepatitis C drug that …
KarolSikoraWEB

The Pharmafocus Interview: Karol Sikora, Doctors for Reform

December 20, 2006 Sales and Marketing Doctors for reform, Karol Sikora, NHS

 Karol Sikora, is one of the UK’s leading cancer specialists and a high-profile exponent for radical change in the NHS. …

GSK invests millions in new leukaemia drug

December 20, 2006 Sales and Marketing

UK-based GlaxoSmithKline has pledged a total of £235 million towards developing and selling a new cancer drug.It has teamed up …

Are patients about to take charge?

December 18, 2006 Medical Communications, Sales and Marketing NHS, healthcare, information, patients

While debate rages about many aspects of the pharmaceutical industry, one thing is agreed: our world is becoming ever-more patient-centred. …

Tycerb in landmark cancer trial

December 15, 2006 Sales and Marketing

GlaxoSmithKline's Tycerb has entered a landmark global trial in the treatment of aggressive breast cancer.This will be the first phase …

Merck outlines turnaround strategy

December 15, 2006 Sales and Marketing

Merck's battle to regain profitability and bring new life to its product pipeline is gathering momentum as its unprecedented reorganisation …

Is optimisation the new sales mantra?

December 11, 2006 Sales and Marketing NHS, sales, strategy

The pharmaceutical industry still refuses to fall out of love with large sales forces, but there are signs beginning to …

Novartis readies Prexige for European launch

December 8, 2006 Research and Development, Sales and Marketing

Novartis will launch Prexige in its first European markets outside the UK next year following its EMEA approval for osteoarthritic …

UK uptake of new medicines ‘about right’ say doctors

December 7, 2006 Sales and Marketing

Most UK doctors think the uptake of new medicines in the country is 'about right' according to a new survey …

New treatment for patients resistant to cancer drug Glivec

December 6, 2006 Sales and Marketing

The first effective option for chronic myeloid leukaemia (CML) patients resistant or intolerant to prior treatment with Glivec has been …
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