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Sales and Marketing

Showing 15 posts of 11524 posts found.

Bayer Schering blood clotting drug a ‘major leap forward’

December 14, 2007 Sales and Marketing Bayer, Xarelto, clot

Bayer Schering says its new blood clotting drug Xarelto is poised to set a new standard of care for post-surgery …
News

NICE bends to pressure over Lucentis

December 14, 2007 Sales and Marketing AMD, Lucentis, NICE

NICE is set to change its guidance for blindness treatment Lucentis following a barrage of complaints over its failure to …
News

Herefordshire pioneers PCT and council merger

December 12, 2007 Sales and Marketing

A revolutionary new 'public service trust' has been created in Herefordshire, and will be the first to integrate a PCT …
News

Supply chain could inflate prices, says watchdog

December 12, 2007 Sales and Marketing

The NHS could face steeper prices on drugs due to manufacturers adopting a new restrictive distribution model, according to a …
News

Stout to quit as GSK restructures

December 10, 2007 Sales and Marketing GSK, restructure

GlaxoSmithKline has unveiled new appointments to its board of directors and the departure of its current president of Pharmaceuticals David …
News

Avandia suffering less in Europe

December 10, 2007 Sales and Marketing Avandia, diabetes

New research by market data company TNS Healthcare suggests that fewer patients are being taken off Avandia in Europe than …
News

GP leader hits out at regulator’s demands

December 10, 2007 Sales and Marketing

The chairman of the NHS Alliance has criticised a new report which says GPs are not carrying out 'basic work' …
News

Safety first

December 10, 2007 Research and Development, Sales and Marketing clinical trials, drug development, drug safety

There is a tide of change in drug safety within the pharmaceutical industry.  Internal and external forces are pushing drug …
Feature

NICE approves Novartis asthma jab

November 30, 2007 Sales and Marketing

NICE has recommended Novartis' injection Xolair for asthma patients whose condition cannot be controlled by conventional first-line treatments. Patients with …
News

Ezetrol receives NICE approval

November 30, 2007 Sales and Marketing

NICE has approved Ezetrol, the cholesterol-lowering drug marketed by MSD and Schering-Plough. Data shows the drug significantly reduces bad cholesterol …
News

Divert money from Herceptin, says radiotherapy leader

November 30, 2007 Sales and Marketing

Money currently being spent on Herceptin for breast cancer patients could be better spent on providing radiotherapy, a leader in …
News

Short sighted pharma undermining its own future, says Oxfam

November 30, 2007 Sales and Marketing

Pharmaceutical companies are damaging their businesses by blocking access to drugs for millions of people in the developing world, according …
News

Wyeth kidney cancer drug approved in Europe

November 29, 2007 Sales and Marketing

Wyeth's orphan cancer drug Torisel has been approved in Europe for difficult to treat cases of advanced renal cell carcinoma.It …
News

European approval for Merck’s cyanide antidote

November 29, 2007 Sales and Marketing

European regulators have approved Merck Serono's cyanide poisoning cure Cyanokit for use in adults and children. Cyanide poisoning is primarily …
News

Do regional marketing teams really work?

November 29, 2007 Sales and Marketing Europe, marketing, regional marketing

 In this feature, we tackle the subject of the regional marketing team and look at a number of issues, including …
Feature
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