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Sales and Marketing

Showing 15 posts of 11524 posts found.

Latest news from Datamonitor

June 3, 2008 Sales and Marketing

Drug distribution restricted as manufacturers attempt to guard supply chain Ideally, drug supply should be a simple and transparent chain …
News

Sanofi fights to block generic Plavix in Germany

June 3, 2008 Sales and Marketing

Sanofi-Aventis is taking legal action to prevent the launch of a generic competitor to its blockbuster Plavix in Germany. At …
News

Close to home: the UK’s regional NHS influencers

June 3, 2008 Sales and Marketing NICE, UK, healthcare, influencers, regional

With so much attention directed at NICE since the parliamentary health select committee reported on the organisation in January, it …
Feature

Roche increases stake in Chugai

May 30, 2008 Sales and Marketing

Roche is strengthening its hold over Japanese drug firm Chugai, increasing its stake in the company from 50.1% to 59.9%. …
News

A million more patients to get statins

May 30, 2008 Sales and Marketing

Statin prescribing could be set to increase massively once again following new NICE guidance on cholesterol-lowering treatments. An extra 1.5 …
News

Schering-Plough to exploit new NICE transparency

May 30, 2008 Sales and Marketing

NICE has recommended two anti-TNF treatments for ankylosing spondylitis, the painful and progressive rheumatic disease, but has excluded a third …
News

Merck’s odanacatib shows promise in cancer

May 30, 2008 Research and Development, Sales and Marketing

Merck's odanacatib (MK-0822) has shown promising results in phase II trials in treating breast cancer which has spread to bones. …
News

7 principles in marketing to the new NHS

May 28, 2008 Sales and Marketing NHS, healthcare, marketing

Developing a successful market access strategy has become the Holy Grail for brand teams across the UK pharmaceutical industry.
Feature

Latest news from Datamonitor

May 28, 2008 Sales and Marketing em, hc

Potential lung cancer epidemic looming in AsiaLung cancer is the leading cause of cancer-related mortality throughout much of the industrialized …
News

Lilly unveils streamlined business structure

May 22, 2008 Sales and Marketing lilly, restructure

A simplified and slimmed-down corporate structure has been unveiled by US pharmaceutical firm Lilly, which says it hopes to cut …
News

Latest news from Datamonitor

May 21, 2008 Sales and Marketing generics

Cash-strapped governments and patent expiries fuel generics growth The increase in cost-limiting measures used by governments and a constant stream …
News

BGMA leader plans push for more generic prescribing

May 21, 2008 Sales and Marketing generics

The new leader for the UK generics industry has promised to step up its bid to see more off-patent drugs …
News

Ask doctors about your treatment, patients told

May 20, 2008 Sales and Marketing

Patients would benefit by getting more involved with their treatment, asking questions and raising concerns with their doctors, according to …
News

European approval for GSK’s bird flu vaccine

May 20, 2008 Sales and Marketing

GlaxoSmithKline has won approval from European regulators for the first ever pre-pandemic vaccine. Prepandrix is based on the currently circulating …
News

Plavix faces generic challenge in Germany

May 16, 2008 Sales and Marketing Germany, generics

Sanofi-Aventis and Bristol-Myers Squibb are feeling the heat from a Swiss drugs company which intends to market a generic version …
News
The Gateway to Local Adoption Series

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