Sales and Marketing

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Latest news from Datamonitor

October 13, 2008 Sales and Marketing HIV

Battle for HIV drug market share getting fiercerThe HIV market, worth $9.3 billion in 2007, is expected to grow to …

Novartis pursues pulmonary hypertension indication for Glivec

October 10, 2008 Sales and Marketing

Novartis says new data on Glivec shows it has potential to treat a life-threatening heart condition, despite failing to meet …

Lilly eyes oncology focus with ImClone acquisition

October 9, 2008 Sales and Marketing Cancer, MA, lilly

Lilly is to buy ImClone for $6.5 billion after outbidding Bristol-Myers Squibb for the biotech company. Lilly says the acquisition …

GlycArt’s new cancer candidate to be developed with Roche

October 9, 2008 Research and Development, Sales and Marketing GlycArt, Roche

Roche is to develop a potential cancer therapy with two business partners. Genentech, the Swiss biotech company GlycArt – wholly-owned …

Latest news from Datamonitor

October 6, 2008 Sales and Marketing OTC

Is an Rx-to-OTC move the right prescription to protect pharma revenues and cut healthcare costs? The growing cost of developing …

Emerging confidence

October 2, 2008 Research and Development, Sales and Marketing emerging markets, evidence-based medicine

 The wisdom that emerging markets are vital to the pharmaceutical and biotechnology industry’s future has become a lot more conventional …

Osteoporosis drug Aclasta approved for use in men

October 2, 2008 Sales and Marketing Novartis, aclasta, osteoporosis

Osteoporosis treatment Aclasta has been approved for an extended indication in the European Union.Novartis’ once-yearly infusion has now been given …

Long-acting Zyprexa gets green light

October 2, 2008 Sales and Marketing lilly, psych

Lilly's Zypadhera has been recommended in Europe for use in stabilising schizophrenic patients who are already receiving treatment. The European …

Spiriva partners defend drug’s safety

October 2, 2008 Sales and Marketing Boehringer, COPD, Spiriva, resp

Boehringer Ingelheim and Pfizer have released new data on Spiriva to defend the safety record of the chronic obstructive pulmonary …

Weak currency helps UK pharmaceutical industry

October 1, 2008 Manufacturing and Production, Sales and Marketing parallel trade

Pharmaceutical companies operating in the UK are experiencing reduced competition from European parallel importers, thanks to the weakness of the …

Latest news from Datamonitor

September 29, 2008 Sales and Marketing par

Is cost containment impacting pharmaceutical innovation?With the cost of healthcare provision spiraling, governments and payers across the seven major markets …

Pradaxa approved by NICE

September 26, 2008 Sales and Marketing NICE, Pradaxa, clot, cv

NICE has recommended Boehringer Ingelheim's novel anti-clotting pill Pradaxa, giving it a marketing edge over Bayer's rival treatment Xarelto. Pradaxa …
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