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Sales and Marketing

Showing 15 posts of 11524 posts found.

Independent study into NICE’s methods

January 29, 2009 Sales and Marketing NICE, hc

NICE has asked an eminent academic and NHS reformer to conduct an independent study of its approach to appraising new …
News

RoActemra approved in Europe

January 29, 2009 Sales and Marketing RoActemra, Roche

The European Commission has approved Roche's RoActemra as a treatment for rheumatoid arthritis. Schering-Plough's Remicade, Wyeth's Enbrel and Abbott's Humira …
News

Plavix sales help BMS into profit

January 29, 2009 Sales and Marketing BMS, Plavix

Strong fourth quarter sales of its blockbuster blood thinner Plavix have helped Bristol-Myers Squibb back into the black. Net earnings …
News

Electronic decision support and the future of medicine

January 29, 2009 Sales and Marketing clinical decision support, technology

Feature

Novartis launches Extavia in Europe

January 28, 2009 Sales and Marketing Extavia, MS

Novartis has launched its new multiple sclerosis injection Extavia in Europe and hopes this will lay the groundwork for an …
News

Who owns the brand?

January 27, 2009 Sales and Marketing branding, marketing

For all of us in brand marketing, it is worth remembering that creating and nurturing a brand can be like …
Feature

Pfizer unveils $68 billion takeover of Wyeth

January 26, 2009 Sales and Marketing MA, Pfizer

Pfizer has unveiled a deal to acquire Wyeth for $68 billion, creating a new giant in pharmaceuticals, biotech, vaccines, consumer …
News

Green light for kidney cancer drugs in Wales

January 26, 2009 Sales and Marketing NHS, par, rcc

Kidney cancer patients in Wales are to gain access to the four new drugs that are still denied on the …
News

Pfizer to make merger bid for Wyeth

January 26, 2009 Sales and Marketing MA, Pfizer

Pfizer looks set to make a multi-billion dollar takeover of fellow US pharma company Wyeth.The world's largest pharma company, Pfizer …
News

GSK hopeful of NICE approval for Tyverb

January 26, 2009 Sales and Marketing Cancer, GSK, breast cancer

NICE could be poised to reverse its rejection of GSK's breast cancer treatment Tyverb, the pharma company has said.NICE rejected …
News

Merck Serono’s multiple sclerosis drug on track for filing

January 23, 2009 Research and Development, Sales and Marketing MS, Merck Serono

Cladribine, a new oral treatment for multiple sclerosis is on track for a mid-2009 filing after the release of encouraging …
News

Prescription charges abolished for cancer patients

January 23, 2009 Sales and Marketing NHS, hc

Cancer patients in England can now apply for free NHS prescriptions, potentially saving individuals up to £100 each year. The …
News

FDA finalises transgenic animals guide

January 23, 2009 Research and Development, Sales and Marketing FDA, US, reg

The route map for companies wishing to sell medicines made in genetically-engineered animals has been drawn up by the FDA. …
News

Personal health budgets on the horizon

January 22, 2009 Sales and Marketing NHS, hc

Patients will have greater choice and more control over the kind of healthcare they receive under new government measures. The …
News

Engaging with the NHS in 2009

January 22, 2009 Sales and Marketing NHS, event, healthcare, priorities

Delegates arriving at the conference to the strains of Jeff Wayne's War of the Worlds must have wondered whether they …
Feature
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