Research and Development

Showing 15 posts of 9594 posts found.

Pre-clinical marketing: understanding need

October 29, 2003 Research and Development marketing, pre-clinical

Since the modern pharmaceutical industry emerged, product development has been largely driven by science, with R&D seen almost exclusively as …

GSK pipeline fuelled by purchases

October 29, 2003 Research and Development

GlaxoSmithKline leads the industry in licensing in new drugs, buying the rights to nearly twice as many products as its …

Trial failure forces Xenova cutbacks

October 28, 2003 Research and Development

Xenova has halted phase III clinical trials of its lead product after an independent safety committee confirmed safety fears about …

UK research centre falls victim to Pfizer merger

October 28, 2003 Research and Development

A leading UK drug discovery centre is one of a number of global sites to close following Pfizer's recently completed …

Roche’s targeted cancer drug fails

October 28, 2003 Research and Development

A new type of cancer drug developed by Roche, Genentech and OSI Pharmaceuticals has failed to prove its efficacy in …

New data boosts AstraZeneca’s Atacand

October 28, 2003 Research and Development, Sales and Marketing

New trial data on AstraZeneca's blood pressure treatment Atacand could give the drug a lead over rivals in the same …

Why can’t pharma be more like this?

October 24, 2003 Research and Development, Sales and Marketing branding, corporate

Brands are compressed bytes of information. They contain myriad messages that create impressions. If these impressions net out in a …

R&D outsourcing strategies

October 24, 2003 Research and Development CRO, contract research, contract research organisation

The R&D and sales and marketing functions of major pharma companies are suffering from declining productivity. To date, the industry's …

Keeping an eye on the incubators

October 24, 2003 Research and Development CRO, contract research, contract research organisation

Pharmaceutical companies are increasingly outsourcing their clinical trials to contract research organisations (CROs). There are more than 1,000 CROs world-wide, …
The Gateway to Local Adoption Series

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