New consultancy Strategic North launched
pharmafile | April 7, 2010 | News story | Medical Communications, Sales and Marketing | Consultancy, coleiro, marketing, marketing ideas, strategy
A new healthcare industry marketing consultancy based in the North West of England has been launched.
Strategic North is a new boutique strategic marketing consultancy which its four partners say can act as a catalyst for marketing driven growth for its clients.
Four senior strategic marketers, Debbie Allman, David Coleiro, Steve Padgett and Michael White, each with a track record in creating and implementing healthcare marketing strategy, head up the new firm.
The team says it works together with pharmaceutical and other healthcare companies to create joined up healthcare environment, therapy area and brand level strategies to help them navigate their ever changing markets.
In addition to their expertise in healthcare, the team also has experience in the consumer, OTC and technology worlds. They say this combined experiences gives them a holistic view of marketing.
They believe marketing should be central to how companies approach business, and not just be regarded as an organisational function.
Partner David Coleiro says: “We all have the analytical, creative and strategic horsepower to distil and interpret multiple sources of information so we can pinpoint the key strategic insights.
“We can provide that visionary perspective to help our clients create compelling opportunities for their brand or business, and the skills to help engage their organisation to capitalise on these opportunities. And we have a lot of fun along with way.”
The consultancy focuses on three key area – Healthcare Environment strategy, Disease Area strategy and Brand strategy. The company calls its approach to strategy development ‘Strategic Fusion’ which helps to encapsulate a client’s aims simply and clearly for customers and internal teams.
“Strategic Fusion is our approach for building joined up strategies that tell a clear and compelling story,” says David. “It is unashamedly marketing centric, but ideally involves the entire organisation not just those with marketing or commercial in their title.
“Strategic stories don’t just explain – they convince. They cut through the never ending market information that so often hinders decision making. They look to the future and explicitly anchor the brand to the relevant market and customer issues. They connect directly with the brand’s audience whilst convincing the business it’s the right thing to do.”
You can follow the consultancy on Twitter, or visit its website.
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