Janssen repeats digital award success
pharmafile | September 30, 2011 | News story | Medical Communications | PM Society Digital Awards
Janssen was once again the standout winner at last night’s PM Society’s Digital Media Awards.
The pharma company beat its haul at last year’s event to take home five awards, including two for its Psoriasis 360 social media campaign.
The company also picked up an award for its Shaping Futures, Enabling Lives digital selling tool for reps for its schizophrenia brand Xeplion, which the award judges felt “showed strong ROI”.
A number of other pharma companies took home one award each, including Sanofi, Pfizer, Gilead and GlaxoSmithKline.
Now in its third year the 2011 Digital Media awards attracted twice as many entries as last year from more than 40 agencies.
Creative Lynx again led the agency pack, picking up five awards for its work with Janssen and AstraZeneca, for which the Manchester-based agency’s closed-loop marketing application was judged to be a “simple idea delivered beautifully”.
Meanwhile, best digital project/account management award – a new award at the event – was picked up by eBee’s Gemma Tinsdale.
Held at London venue The Brewery the Digital Media Awards saw UK pharma marketers brave Indian summer weather to meet the black tie dress code.
Once there they were entertained by award host and television star Hugh Dennis, who soon had them laughing like pirates before regaling them with tales from his little-known, and not entirely successful, early career as a Unilever marketer.
The results in full:
Best rep-led digital selling tool
Shaping Futures, Enabling Lives – Xeplion representative-led digital selling tool, by Creative Lynx for Janssen
Best self-directed digital selling tool
VIREAD Virtual Consultation Application, by eBee/Hive for Gilead
Best digital patient communications programme
Psoriasis 360 Social Media Campaign, by Creative Lynx for Janssen
Best digital tool in a clinical setting
Stop the Clot Electronic VTE Risk Assessment Tool, by Nitro Digital for Sanofi/Colchester Hospital University NHS Foundation Trust
Best HCP educational programme
Psoriasis eLearning Programme featuring ‘Little Pieces’, by Creative Lynx, with the support of Doctors.net.uk, for Janssen
Best HCP website
Cow’s Milk Protein Allergy (CMPA) Microsite, by Doctors.net.uk for Nutricia
Best internal communications
The AstraZeneca Closed-Loop Marketing Application, by Creative Lynx for AstraZeneca
Best digital solution for a congress/symposium
iQ Science: the keypad is not enough, by Litmus MME, with technical support from The Technology Studio, for Pfizer
Best integrated campaign
Psoriasis 360 Social Media Campaign, by Creative Lynx for Janssen
Craft award – film and animation
alli Visceral Fat Animation, by eBee/Hive for GlaxoSmithKline
Craft award – innovation
Shaping A Future Video, by Torre Lazur McCann for Janssen
Best digital project/account management
Gemma Tinsdale from eBee
Dominic Tyer
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