Inizio Engage and Nye Health form a strategic alliance to enhance patient support and outcomes
Natalia Elliot | August 1, 2024 | News story | Research and Development | Contraception, Inizio Engage, NHS, Nye Health, alliance, data, patient data, patient experience, support
This week, an alliance has been formed between Inizio Engage and Nye Health to deliver a transformative patient support experience.
Nye Health’s digital platform will be coupled with the patient support experience available at Inizio Engage. The integrated approach will bring data-driven insights into patient support services which will influence feedback on how to improve patient programmes.
Some of the combined approaches will be aimed at addressing the individual needs of patients through a unique combination of patient data, behavioural insights, digital technology and clinical expertise.
“By relying upon better data (including real-world sources) we can offer better insights, increased measurability, plus have the ability to adapt and optimise a configurable, platform-based approach to our clients,” states Kate Kelly, managing director UK & Ireland, Inizio Engage.
Nye Health’s platform integrates with patient-reported outcome measures (PROMs), behaviour data and patient feedback, gathering and using this data in a compliant, integrated and patient-controlled way. It also incorporates NHS electronic medical records (EMRs), enabling the use of consent-based, anonymised, clinically validated data, all of which allows them to deliver rich insights into patient needs and behaviours.
“The effective utilisation of digital technology in patient support programmes represents a huge opportunity that hasn’t yet been fully realised,” notes Tom White, chief product officer at Nye Health. “Together, we can bring benefits to the millions of patients living with a long-term condition, an increasingly stretched healthcare profession, as well as enable the pharmaceutical industry to more fully understand the impact and effectiveness of their treatments.”
Natalia Elliot
1/8/24
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