AstraZeneca, Klarify, and Novartis Gene Therapies top Digital Awards leaderboard

pharmafile | September 20, 2021 | News story | Sales and Marketing AstraZeneca, Klarify, Novartis, PM Society Awards, havas life medicom 

Pharmaceutical companies AstraZeneca, Klarify, and Novartis Gene Therapies all received two gold awards at the 12th PM Society Digital Awards last week. Some of the biggest names in pharma and healthcare were judged across a number of specialities including market access, building digital communities, innovation, corporate and external comms and more.

Judges from across the digital, creative, and communications agencies across the pharma industry picked their winners in the event broadcast to over 1,000 attendees. The free event allowed for networking between attendees and key players in the industry, with 44 agencies and 46 client companies shortlisted with their projects – the widest range of finalists in Digital Awards history.

In addition to wins for pharma companies, healthcare agencies were also celebrated in the event. Havas Life Medicom won three gold, two silver, and two bronze awards, with ARK Agency finishing second place with two golds and one silver award.

Full list of gold award winners:

Brand promotion – Mole digital/JCN for Huntleigh – Virtual lunch meetings

HCP education & support – Wave for Janssen – Peer to peer programme

Healthcare charities – for Frontline.Live – Supporting HCP PPE needs

Patient programmes – earthware for Norgine – LiverSync®

Meetings & events – Wordbird, Touch, Lucid, Ruder Finn for Santen – GlaucomaFest

Multichannel campaign – Real Chemistry for AZ – Break over-reliance

Market Access – Pharmadoctor for klarify – Allergy Test n Treat Service

Long-term campaigns – Takeda UK – Keeping pace (T2D)

Building digital communities – Havas Life Medicom for Galderma – Rosacea: beyond the visible

Film – Area 23, an IPG company for GSK – Behind the scenes

Animation – Havas Life Medicom for Novartis Gene Therapies – SMA: Race against time

Innovation: Craft – ARK for Biotest AG – SID Ninja

Innovation: Effectiveness – Pharmadoctor for klarify – Allergy Test n Treat eTool

Internal Comms – ARK for AZ – It’s personal

Corporate/External Comms – MJL – Pharma’s best kept secret

Behavioural Science (NEW) – Havas Life Medicom for Novartis Gene Therapies – SMA: Race against time

Digital Account Manager – Marta Zima (TVF Communications)

Agency Digital Team – Havas Life Medicom

Pharma Digital Partner – Spyros Zervas (Edwards LifeSciences)

Chair of the Digital Awards, Rachel Farrow, “I’m particularly pleased with the breadth of finalist companies represented this year. To see work from 44 agencies and 46 client companies is remarkable and I hope it gives inspiration to those smaller, newer companies that haven’t entered before. I’d like to highlight our 58 judges, who put in so many hours of work.

“One consequence of the pandemic is that the second round ‘face to face’ judging was so much easier online. Agencies can take just 30 minutes out of their day to present to the panels on Zoom, compared to giving up at least a half day when we held our second round judging in person. This is something which we plan to keep going forward.”

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