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CRM and keeping up with your customers

Sales and Marketing | CRM, customer relationship management, sales

Customer relationship management systems are now universally used by major pharmaceutical companies, in fact many have several.Evolving from their beginnings …

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Patents: extending the golden years

Sales and Marketing | patents, sales, strategy

Much like death and taxes, one of the certainties of this world is that patents expire, and if a product …

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Gene therapy: the tailor-made treatment

Research and Development | drug development, gene therapy

 At the risk of boring my audience, I really can't help beginning with yet another attack of nostalgia ,or rather …

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Calling up reinforcements

Business Services | interim management, recruitment

In the pharmaceutical industry outsourcing has never enjoyed greater popularity and all the indications are that this trend is set …

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Ringing the changes in pharmaceutical sales

Sales and Marketing | sales, strategy

Every business and every market is unique, but there is a huge expanse of common ground when it comes to …

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Switching scripts: the impact of NHS reforms

Sales and Marketing | NHS, healthcare, sales, strategy

During 2006/7, the NHS in England will see an unprecedented level of change within primary care with the reconfiguration of …

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Top Pharmaceutical Employers

| careers

AstraZenecaAstraZeneca, the UK's second biggest home-grown big pharma company has continued to thrive over the last few years, despite some …

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Ringing the changes in pharmaceutical sales

Sales and Marketing |

Every business and every market is unique, but there is a huge expanse of common ground when it comes to …

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Project management: from apprentice to master

Research and Development, Sales and Marketing |

When the three 'Apprentices' enter Mr. Sugars boardroom to explain why they made such a hash of their latest project, …

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Is pharma fit for the future?

Sales and Marketing |

It's getting personal. While the pharma industry continues to debate the end of the blockbuster model, hardly a single clinician, …

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Herceptin and the rise of patient power

Sales and Marketing |

The controversy surrounding Herceptin and its use in patients with early stage breast cancer has become a graphic illustration of …

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Brands:looking at the bigger picture

Sales and Marketing |

While the prospect of a single-product company might seem attractive – no in-fighting over resource allocation, no conflicts of interest, …

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Helping doctors hit moving targets

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Introduced in April 2004, the new General Medical Services contract (nGMS) was hailed as a revolutionary new way of paying …

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Is Talent Unstoppable?

Business Services |

A sales manager's job is not to grow sales – it is to grow successful sales people. Forget the days …

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Whatever happened to e-marketing?

Sales and Marketing |

Is e-marketing dropping off pharma marketing's radar, or are opportunities going begging? Three or four years ago, it was the …

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