Frontera appoints creative director
pharmafile | October 14, 2011 | Appointment | Medical Communications | appointment, medical communications
Covent Garden-based comms agency Frontera has appointed Bruno Cepollina as creative director.
The former creative partner at McCann Healthcare is the first of two senior appointments Frontera plans to make this month.
Frontera’s managing partner Craig Mills said Bruno was a key addition to the agency’s roster.
“Bruno strengthens our ability to ensure clients’ brands do better. Increasingly, this is the expectation in client pitches – to uncover new ways to achieve this. Thus, agencies have an obligation to bring something new to the pitch table. We can genuinely say that we do.”
Mill formed Frontera earlier this year to specialise in professional, consumer and public health communications.
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