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Emotional relationships: marriage vs. holiday romances

October 15, 2003
Research and Development CRO, contract research, contract research organisation

If you were to ask leading CRO executives they would tell you that blue chip pharma companies outsource their critical …

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We’re letting you go

October 15, 2003
Business Services recruitment, redundancy

When we were at school, we were misled into a fools' paradise, which told us that if we were good …

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The Stone Age salesforce

October 15, 2003
Sales and Marketing sales force

Here are a few thoughts on why your sales and marketing team will only respond so far to the training …

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Technology in clinical trials

October 15, 2003
Research and Development clincial testing, technology

The major drive for the pharma industry is the pressure to reduce drug development times and costs. Although paper-based processes …

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Are your sales teams dedicated?

October 15, 2003
Sales and Marketing CSO, contract sales, contract sales organisation, dedicated, syndicated

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Waiting for the upturn

October 15, 2003
Research and Development drug development, pipelines

Estimates vary considerably, but many analysts put the current cost of bringing a drug to market at around $800 million, …

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Project management – you get what you pay for

October 15, 2003
Research and Development project management

Pharma projects have project managers. Technology projects have project managers. But there is a world of difference between them. That …

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DTC: the new philosopher’s stone?

October 15, 2003
Medical Communications EU, advertising, direct to consumer, dtc

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Strategic communications planning

October 15, 2003
Medical Communications communications, planning, strategic, targeting

Once your product has hit the market, can strategic communications still play a part? It can if you combine it …

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Unoriginal sin

October 14, 2003
Medical Communications advertising, creativity

'OK, so its been done before a couple of times. But badly.' It is the meeting from hell. You may …

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The management of schizophrenia

October 14, 2003
Sales and Marketing NICE, clinical guidelines, healthcare, schizophrenia

The publication of NICE's clinical guidelines on the management of schizophrenia in December marks a significant milestone – the first …

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Competency-based interviews

October 14, 2003
Business Services competency, interviews, recruitment

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Out with the field force

October 14, 2003
Sales and Marketing CRM, customer relationship management

It was with great delight that I accepted the Pharmafocus offer to spend a day on the road with Senior …

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Sales technology – inside out, or outside in?

October 14, 2003
Sales and Marketing CRM, SFA, customer relationship managmeent, salesforce automation

What does that mean? Well, think about it: CRM systems, which are meant to give the business, and in particular, …

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The PM Society Advertising Awards 2002

October 14, 2003
Medical Communications advertising, awards, pm society

This year the PM Society added a new category, Best Abbreviated Advert, to better reflect the breadth of advertising formats, …

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Powering up the pipeline

October 14, 2003
Research and Development blockbusters, drug development, pipelines

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We want a global brand, should take you what, 3-6 months, tops?

October 14, 2003
Medical Communications branding, global, market research

'Friendly fire' and 'military intelligence' are celebrated oxymorons, and many creative agencies would have it that 'creative market research' is …

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How pharma recruitment has changed of late

October 14, 2003
Business Services recruitment

A number of companies have had temporary recruitment freezes, but this cannot be sustained. There is a constant need for …

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User profiling – do you really know your users?

October 14, 2003
Sales and Marketing digi pharma

How well do you know your website users? Have you done any research to identify the key characteristics, interests and …

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All over the world: going global

October 14, 2003
Medical Communications branding, global

 

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The Gateway to Local Adoption Series

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