A little knowledge goes a long way
February 12, 2004Probably one of the biggest problems the pharmaceutical industry has had to overcome over the years is the question of …
Escape routes diminishing for Aventis
February 12, 2004Sanofi-Aventis, acqisition, merger
Aventis’ chances of sidestepping the hostile takeover bid from Sanofi-Synthelabo are looking increasingly less likely as the ‘alternative scenarios’ it …
Government signals shift away from NHS targets
February 12, 2004The government has signalled that the profusion of targets introduced to measure NHS performance have done their job, and says …
It’s good to talk, says Europe’s ambitious regulator
February 12, 2004Europe's medicines regulator has unveiled its new long-term strategy to improve its work on human medicines as it prepares to …
War of words over atypicals link to diabetes
February 5, 2004Pfizer and Eli Lilly have tried to distance their products from renewed claims that atypical antipsychotics are linked to an …
Strong Roche says no to mergers
February 5, 2004Roche is set for a strong return to growth in 2004 and says it should be counted out of growing …
AZ switches Symbicort agency
February 5, 2004AstraZeneca has taken on a new PR agency to spearhead a new two-year communications campaign for its respiratory brand treatment …
Zeltia to press ahead with rejected cancer drug
February 4, 2004Zeltia has unveiled a three-year business plan to put itself back on track after lead cancer drug Yondelis was rejected …
Industry chair for communications body
February 3, 2004Stuart Rose has been named as the new chair of the Healthcare Communications Association (HCA), the first ever from the …
AstraZeneca emerges unscathed from $2.6 billion patent loss
February 3, 2004Strong growth in a new generation of products has helped AstraZeneca earn a memorable victory in overcoming $2.6 billion worth …
Managing medical education
February 3, 2004Over the years, Medical Education (med ed) and PR agencies have been an invaluable part of the marketing mix. Med …
Sanofi makes takeover bid for ‘weakened’ Aventis
January 26, 2004Sanofi-Synthelabo has made a pre-emptive E47 billion takeover bid for Aventis with the aim of creating the world's third-biggest drugmaker …
Pfizer takes giant step forward
January 23, 2004The pharmaceutical industry's biggest company Pfizer has restated its dominance with renewed growth in sales and earnings for the fourth …
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