A helping hand with med ed
October 5, 2004As any pharma marketer should know, the key to successful marketing is how you communicate with your audience. A large …
Markets stunned as Merck withdraws blockbuster Vioxx
September 30, 2004Merck, Vioxx
Merck has taken the pharmaceutical world by surprise by announcing the immediate withdrawal of its blockbuster arthritis pain drug Vioxx …
It’s war (and healthcare costs) between Bush and Kerry
September 30, 2004The future of America's healthcare system and the high price of prescription medicines remain two of the key issues for …
Advert wakes GPs up to the problem of restless legs
September 28, 2004A new advertising campaign sponsored by GlaxoSmithKline aims to raise awareness in the medical profession of Restless Legs Syndrome, a …
Finding your Pharmatopia
September 28, 2004Somewhere out there is the dream marketing job with the ideal pharma company – Pharmatopia. The trick is finding it …
Wyeth and Roche share top drug innovation award
September 23, 2004prix galien
Wyeth and Roche have shared the honours at this year’s UK Prix Galien awards for innovative and beneficial new medicines.Wyeth’s …
US antidepressant prescribing falls in under-18s
September 23, 2004Growing concerns over the safety of giving SSRI antidepressants to children and adolescents has resulted in a sharp fall in …
Recruitment replaces procurement as top concern, but PR sector optimistic
September 23, 2004Business prospects and optimism is picking up for the healthcare communications industry, a new survey has revealed.Results of the second …
New report demands re-think on 48-hour access to GPs
September 22, 2004The NHS Alliance and the Royal College of GPs have called for a re-think on 48-hour access targets, arguing the …
Hundreds vote in UK’s Most Admired Pharma Company poll
September 20, 2004Five UK-based pharmaceutical companies have emerged as early contenders to claim the title of Most Admired Company, as voted by …
The nurse will see you now
September 20, 2004It used to be so simple. Doctors were the people and the only people who decided what medicines to prescribe, …
WPP acquires Grey for $1.5 billion
September 16, 2004Global communication services giant WPP has bought its rival the Grey Global Group for $1.5 billion, furthering the consolidation of …
Pfizer restricts UK supplies as US import battle escalates
September 16, 2004Pfizer has begun restricting supplies of its medicines to UK wholesalers – a move widely interpreted as trying to head …
Yentreve launched in first European markets
September 16, 2004Yentreve, the first ever treatment for the embarrassing problem of stress urinary incontinence has been launched in its first European …
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FibroFind appoints Lee Borthwick as CEO
