AstraZeneca wins vital Seroquel battle
July 3, 2008Sales and Marketing AZ, generics, psych
Anglo-Swedish pharma company AstraZeneca has scored a vital victory in defending the patent on its blockbuster drug Seroquel. A US …
Pfizer declares revolution in US medical education funding
July 3, 2008Medical Communications, Sales and Marketing CME, US, ethics
A revolution in the funding of continuing medical education is on the cards after Pfizer declared it would no longer …
The NHS: Sixty years of conflict and compromise
July 2, 2008Sales and Marketing Aneurin Bevan, NHS
The headline of the Evening Standard reads: “The Doctors say No! 89% against present plan”. Is this the reaction to …
Let’s build on 60 years of the NHS and pharma working together
July 2, 2008ABPI, NHS, Richard Barker, nhs 60 years
Ever since Aneurin Bevan launched Britain’s fledgling health service in 1948, the UK-based pharmaceutical industry and the NHS have stood …
A faster NICE and a ‘right’ to drug access in NHS Constitution
July 1, 2008Sales and Marketing NICE
The problem of access to new cancer treatments and other medicines is to be addressed as part of the newly …
Latest news from Datamonitor
June 30, 2008Sales and Marketing
Can technology diminish reliance on heart transplants?Growing risk factors in an ageing population have driven the rising prevalence of heart …
Darzi review must present a ‘clear vision’ of reform
June 27, 2008hc
Ministers must clearly explain what NHS reforms are meant to achieve if they want them to succeed, according to an …
Lilly launches television campaign for ED awareness
June 27, 2008Medical Communications
Lilly is to launch a groundbreaking erectile dysfunction awareness campaign, specifically targeting younger men who tend to neglect the problem. …
NICE budget to be ‘significantly increased’
June 27, 2008Sales and Marketing
The government is to significantly increase NICE's budget to allow it to take on more work, according to the watchdog's …
Incentives lacking for NHS changes
June 26, 2008The King's Fund has warned that there remain significant barriers to shifting the balance of healthcare to local settings. Despite …
NHS urged to tackle health inequalities
June 24, 2008The government has published a set of detailed health profiles highlighting local health 'hotspots' in a bid to address the …
Global marketing and the shifting balance of power
June 23, 2008Sales and Marketing US, global, marketing
As a marketer in the international pharmaceutical world, it is very likely that the brand we are responsible for has …
Chandler Chicco unveils market access unit
June 23, 2008Medical Communications
Chandler Chicco has launched a new business unit specifically aimed at smoothing the route to market for new products. The …
GSK wins UK cancer vaccine contract
June 19, 2008Sales and Marketing
The government has picked GlaxoSmithKline's Cervarix as the sole vaccine for its forthcoming national cervical cancer immunisation programme. Cervarix has …
The cultural shift of key account management
June 19, 2008Sales and Marketing key account management, sales
Key account management is a relatively new development in the pharmaceutical industry, but it is now being widely adopted as …
Ranbaxy to have exclusive Lipitor generic launch
June 19, 2008Sales and Marketing generics
Ranbaxy has secured a highly lucrative out-of-court settlement with Pfizer that allows it to launch a generic version of Lipitor …
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