Independent agencies band together in global network

November 26, 2004

PAN Advertising has formed a global network of independent healthcare communications agencies they hope will allow them to challenge the …

AstraZeneca and CAT in long-term research partnership

November 24, 2004

AstraZeneca has announced a five-year research and development alliance with Cambridge Antibody Technology for the joint discovery of antibody drugs, …

Leading by example

November 24, 2004

Selling medicines has always been a complicated business. The end user of the new product is ultimately the patient, but …

Spearhead PCTs to tackle health inequality

November 23, 2004

PCTs in some of England's most deprived areas are to lead a new drive to tackle public health problems such …

Strict new conflict of interest rules for MHRA proposed

November 19, 2004

Growing concerns about the independence and transparency of the UK medicines regulator have been met by a set of strict …

Raptiva launched in first European markets

November 18, 2004

Serono's new psoriasis treatment Raptiva has been launched in its first European markets, including the UK.The drug is licensed to …

Mutual medicine

November 18, 2004

From developing strategy for a product at the earliest pre-launch phase to promoting older, established products the pharma industry has …

Warner Chilcott agrees

November 8, 2004

PR: the power of perceptions

November 3, 2004

Pharma is taking an increasing interest in PR and what it can achieve in the marketing mix. But with a …

Lilly’s Alimta ready for UK launch

November 2, 2004

Lilly's chemotherapy drug Alimta is to be launched in the UK for the treatment of malignant pleural mesothelioma, a type …

The Gateway to Local Adoption Series

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