idea_pharma_graham_cox

Graham Cox joins Idea Pharma

pharmafile | November 29, 2010 | Appointment | Sales and Marketing Graham Cox, IDEA Pharma, appointment, sales and marketing 

Idea Pharma has appointed Graham Cox as a senior consultant.

He joins from AstraZeneca, where he was originally a client of the UK-based strategy specialists.

“Seeing first hand just how the Idea team work and what they can achieve was a real eye opener. There is no other company that can do what they do! It is a real pleasure to join the committed drive to changing industry perceptions on strategic marketing,” he said.
Graham spent 11 years in international marketing at AstraZeneca and his 20-year career in big pharma also encompassed stints in medical, sales and marketing roles.

Advertisement

Idea’s chief executive Mike Rea said: “With 2010 drawing to a close, our business momentum continues to grow. We have secured a stronger global foothold than ever before, working in partnership with clients who understand the importance of getting strategy right early in phase II.

“This year alone we have seen our unique positioning in phase II make a real difference, and our strategic discipline being adopted and standardised as best practice across top ten pharmaceutical companies; and in 2011 we aim to help them roll this out.”

Related Content

David Wheadon appointed to board of directors at Seaport Therapeutics

This week, Seaport Therapeutics have appointed David Wheadon MD to their board of directors.

sarah_mcdonald

Myeloma UK reveals new Director of Research appointment

UK non-profit organisation Myeloma UK has selected Sarah McDonald as its new Director of Research, …

white_and_ford

Abbott CEO to step down after 21 years

After more than two decades at the head of the company, it has emerged that …

The Gateway to Local Adoption Series

Latest content